Senior Officer Branch Relationship Manager Current Account Consumer Banking Group

Role Summary
The Branch Relationship Manager (Current Account) is responsible for acquiring and managing Emerging Affluent and Affluent customers, driving Current Account growth, deepening customer relationships, and maximizing product penetration through cross-sell and up-sell of DBS products and services. The role offers significant opportunities for career growth and business impact.

Key Requirements:

• Own and drive New-to-Bank (NTB) Current Account acquisition by consistently sourcing and onboarding high-quality clients within the branch catchment area, with a strong focus on affluent customer segments.
• Promote and drive adoption of Corporate Internet Banking, Mobile Banking approvals, Cash Management Services, Bulk Payment Solutions, POS/Android POS, QR & Soundbox solutions, Sweep-in/Sweep-out and Fixed Float Deposit structures.
• Increase product penetration through Debit Cards, Collection Solutions, Transaction Banking products, and Wealth & Premium Savings propositions for promoters and family banking relationships.
• Build and execute a strong acquisition pipeline through self-sourcing, referrals, branch walk-ins, local area prospecting, corporate engagement activities, and community networking.
• Deepen relationships with existing customers to improve wallet share, customer retention, and balance growth.
• Drive activation and utilization of digital channels including Internet Banking, Mobile Banking, Online Mutual Funds, Debit Cards, and other e-channel solutions.
• Enhance Savings Book growth and acquire new-to-product customers to improve portfolio profitability and coverage.
• Ensure compliance with internal policies, regulatory requirements, risk management guidelines, and customer due diligence processes during onboarding.
• Deliver exceptional customer service while maintaining DBS service standards and ensuring efficient operational workflows, including doorstep banking services.

Candidate Profile

• Minimum 2 years of experience in a reputed bank with strong knowledge of banking products and services.
• Good understanding of Current Accounts, Transaction Banking, Cash Management, Liability Products, and Cross-Sell Opportunities.
• Strong local market knowledge and awareness of competition trends.
• Excellent relationship management, communication, sales, and networking skills.
• Ability to identify business opportunities and build long-term customer relationships.
• AMFI, IRDAI, FEDAI certifications and BCSBI certification will be an added advantage.

Preferred Skills & Competencies

• Customer Acquisition
• Relationship Management
• Sales & Business Development
• Current Account & Liability Products
• Digital Banking Solutions
• Compliance & Risk Management

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