Lead - Business Planning And Consumer Insights

Purpose of the Job

To Plan and track key Business indicators (including Revenue elements, Market & Competition intelligence and Network Planning) aimed at ensuring business hygiene, providing right direction to the product team towards designing consumer value proposition and generating a feedback mechanism on any revenue related deviations.

Deliverables (Key Responsibilities)

• Will be responsible to Analyze Revenue and Marketing data to help the businesses to achieve the Targeted Revenue & IRMS
• Will ensure analysis and Revenue Forecasting
• Will be responsible to do Revenue Tracking & Revenue Analysis
• Product Portfolio control & rationalization
• Market and Competitive Intelligence
• Ensure Network Planning & Optimization
• Regularly Ensure compliance of Marketing Processes
  
  

Major Challenges

The key challenge in this role is to effectively manage the diverse data requirements and associated analytics. Given the nature of Telecom business and the amount of multi-dimensional data possibilities, it is very easy to end up devoting energy and resources in fruitless & non value adding work and analysis. The severity of this challenge is accentuated even more because of the paucity of human resources available in the function.

The key to overcoming this challenge is establishing a robust KPI monitoring mechanism wherein we delve deep and generate insight only in areas where the trend is different from the norm. Essentially, the prioritization mechanism needs to be very robust.

Demonstrate (Key competencies)

• Analytical skills & able to handle large volume of data with highest accuracy levels
• Decision making process & provide insights to the business.
• Understanding of market dynamics.
• Flexible to adopt changes as per business requirement.
• Self-motivated and self -starter.

---