Specialist - Content Writing And Marketing

Senior Executive / Specialist - Content Writing and Marketing

Location: Sector 32, Gurgaon, Haryana

Employment type: Full-time, On-site (Work from Office)

Experience: 2 to 3 years (Mandatory experience in full-time roles in content writing, storyboarding and SEO with proven mastery in these skills

Overview

iDream Education is a B2B social edtech startup, taking our digital learning solutions and learning platform to reach underserved learners and Government schools across India. Our vision is to facilitate universal access to learning. We are looking for a dedicated all rounder Content Writer and Marketer - someone who doesn’t just write words, but creates stories, brings depth to topics in an interesting manner, drives experiences through content, tracks outcomes, and constantly improves how content connects with the readers and stakeholders.

About IDream Education

At iDream Education, we work with a vision to facilitate universal access to learning and growth. Our solutions are designed to break the learning barriers and empower students to Learn Unlimited. iPrep by iDream Education is a K-12 Learning Platform that runs both offline & online, is bilingual and works on all major hardware devices and operating systems. iPrep delivers curriculum-aligned digital learning for classes 1st to 12th all subjects in English, Hindi, and Regional language mediums for universal reach and learning use as:

• iPrep Digital Class for Smart Classrooms
• iPrep Digital Library for Tablets/Notebooks based Smart ICT Labs
• iPrep PAL for Personalised Adaptive Learning
• iPrep Tablets for Preloaded Learning Devices with Monitoring
• iPrep App for a one-stop learning platform across Android, iOS, and Web
  
  

• Content Creation & Storytelling
• Write well-researched blogs including thought leadership pieces, education trends, policy-led insights, and on-ground impact stories that build credibility and authority.
• Create sharp, platform-appropriate content for LinkedIn, Instagram, and other channels, with a strong hook, clear messaging, and high engagement potential.
• Develop newsletters that audiences actually open and read - combining clarity, relevance, and value-led storytelling rather than promotional noise.
• Write compelling scripts for explainers, reels, testimonials, and impact videos, translating complex ideas into concise, viewer-friendly narratives.
• Craft clear, inspiring, and user-focused website copy that communicates purpose, product value, and impact while supporting SEO goals.
• Develop cohesive narratives for marketing campaigns, product launches, and impact communication, ensuring consistency across channels and alignment with brand voice.
• Write Storyboards and situation based content pieces around our solutions, their use, impact and the ecosystem.
• Write scripts for interesting videos/comic strips/other formats to be created around our products, their use, impact and the ecosystem
• SEO & Digital Marketing
• Write SEO-optimised content aligned with target keywords, search intent, and user journeys
• Conduct basic keyword research and map primary and secondary keywords naturally across blogs, landing pages, and long-form content.
• Optimise on-page elements including headlines, meta titles, meta descriptions, internal linking, image alt text, and URL structures.
• Understand content performance metrics such as organic traffic, rankings, CTR, engagement, and bounce rate, and refine content accordingly.
• Create content that supports digital marketing goals - lead generation, product discovery, brand visibility, and thought leadership.
• Align content with campaigns, product launches, and marketing funnels, ensuring consistency across web, email, and social channels.
  
  

• The Analyst: Analytical, problem-solving, and calculative aptitude with a focus on tracking outcomes.
• Tool Proficiency: Hands-on experience with tools such as Google Analytics, Google Search Console, WordPress, Microsoft Clarity, and similar platforms.
• Discipline: A proactive communicator who is organized and thrives in a fast-paced environment.
  
  

• An Undistracted Mind: Ability to focus deeply on the mission and the task at hand.
• Discipline & Humility: A grounded approach to work and a commitment to professional consistency.
• Growth Mindset: An aspiration for holistic growth and the self-confidence to learn and master new challenges.
• Ownership: A proactive attitude toward taking responsibility, focus on ensuring closures within agreed timelines, and handle all assigned works smoothly in an outcome oriented startup environment.