This role is responsible for driving and maximizing the profitability of the Omni- channel doors by ensuring efficient and effective implementation and execution of the EM VM directions and organizational strategies.
Key Responsibilities
Manage a team of Visual Merchandising Managers to implement the Visual Merchandising standards and guidelines in all store/doors concepts and formats within the cluster.
Develop WE VM strategy to a tactical level to drive best practice processes, standards and operational plans for all supported doors.
Leads and steers to drive a Global Key City and Trade zones success aligned to the SBP driving product presentation, consumer journey and ultimately sell out.
Influence and negotiate with all key business partners (WHS/EKA sales, MKT, VM, RD, FRANCHISE) in regards to all VM matters taking into account commerciality and key product launches and ensuring consistency within best practice guidelines to provide a leading shopping experience for all customers.
Drive the VM function to have significant impact directly to achieve bottom line results
Ensure proper cross functional interaction with VM Merchandizers, Branded Space, Activation account/category leads to land the brand initiatives with Impact
Identify and communicate cluster needs and best practices to the EM counterparts.
Set up and implement a store visit plan for the Visual Merchandising team ensuring that all stores are visited according to prioritization and frequencies tracker/VM calendar.
Regularly monitors business operating results and provides additional resource to focus on specific identified under-performing doors to drive performance and increase focus on results to drive operational success.
Ensuring all VM Managers and Visual Merchandiser are trained as VM experts ensuring maximum impact of both brand and business measures
Keep up-to-date on competitor analysis as well as current and upcoming fashion trends across the cluster.
Ensure all expenditure is in line with the Market Visual Merchandising budget and notify the Senior Director Brand in case of any risks or discrepancies.
Optimization of sell in /sell out through Visual Excellence team.
Coordinate and lead local showroom set ups and ensure proper execution of Visual Merchandising excellence in our showrooms
Team Management
Manage, lead and take ownership for the VM a team ensuring that all team members have the knowledge and practical skills required and promotes a high performance culture by setting clear expectations and individual goals to focus the team/organization on key
Define clear performance expectations of the VM team determining a performance management schedule and evaluation of progress toward established targets
Evaluate the competencies of his/her team members on a regular basis and provide prompt and constructive feedback and assumes a coaching role in order to support and inspire his/her team members
Takes ownership for a consistent Talent Management Process in his/her respective region/division/department to grow talent for leadership positions in his/her own organization and across functional, regional and brand borders.
KPIs
NPS
VM compliance
Commercial Performance
Team Expertise in Visual Merchandising
Net Promotor Score (NPS)
Project implementation and store openings
Onsight targets- monitoring and feedback
Efficient communication of all relevant VM information in the Cluster
Key Relationships
Market Visual Excellence Team
VM planning team
Regional Visual Merchandising Managers
Wholesale activations team
Retail activations team
Sales teams
Retailers
Cluster Retail team:
Store Development
Retal Director/District Managers/Store Managers
In-Store Visual Merchandisers
Talent acquisition
Knowledge, Skills And Abilities
Fluency in English (written and spoken)
Analytical skills, ability to deal with complex situations and problems
Ability to create and coordinate the implementation of a strategic activation
Organizational, planning and project management experience and skills
Good interpersonal, communication and presentation skills
Microsoft Office (Outlook, Word, PowerPoint, Excel): advanced
Distance management proficiency and a minimum of 3 years proven experience of leading a team
Geographical mobility across the cluster
Requisite Education And Experience / Minimum Qualifications
Marketing or Business administration degree or equivalent professional experience
5 years VM Management experience or relevant functional experience at senior level
Minimum 3 years experience of working across Owned and partners doors and countries.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
Manufacturing Retail And Sporting Goods Manufacturing
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