Senior Brand Manager

About the Role

Nestlé Professional is looking for a Senior Brand Manager to drive the growth of our Beverages portfolio within the B2B channel. This is a high-impact role that combines brand building, commercial strategy, innovation, and business development to accelerate category growth and deliver superior customer experiences.

The role goes beyond traditional consumer marketing and requires a strong understanding of commercial fundamentals, business analytics, route-to-market strategies, and category development. You will partner closely with sales, innovation, category, and cross-functional teams to drive profitable growth and maximize portfolio performance

Key Responsibilities

• Lead the marketing and growth strategy for the NP Beverages portfolio across B2B channels.
• Define target customer segments, develop deep customer insights, and identify growth opportunities.
• Drive category development and demand generation initiatives to grow the beverages business.
• Own innovation and renovation pipelines, including new product and beverage solution launches.
• Develop and execute brand, channel, and customer activation plans aligned to business objectives.
• Analyze market, customer, and business performance data to identify insights and drive action-oriented recommendations.
• Partner with Sales to build winning customer propositions and accelerate business growth.
• Contribute to portfolio, pricing, promotion, and channel strategies.
• Manage brand investment decisions and optimize return on marketing and trade investments.
• Drive customer engagement programs, digital initiatives, influencer campaigns, and emerging channels.
• Collaborate with innovation, product development, and cross-functional teams to commercialize new solutions.
• Develop and coach team members while fostering a culture of performance and collaboration.

Experience Required

• MBA/Post Graduate degree from a premier business school.
• 4-5 years of relevant experience in FMCG, Consulting, Category Management, Trade Marketing, Business Strategy, or Commercial Excellence roles.
• Experience in business strategy, category development, trade marketing, commercial analytics, or demand generation will be an advantage.