Senior Area Retail Manager

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

Reporting to: Head - Retail Experience ( North )

Position Summary:

• Manage Company Owned and Franchisee stores across the assigned region
• Drive revenue growth and profitability by ensuring strong front-end retail execution
• Build and maintain strong relationships with franchise partners to ensure alignment, profitability, and expansion
• Ensure financial discipline across partner stores, including deposits and timely sales collections as per company standards
• Lead store operations directly and manage Area/Cluster Managers and Store Managers for effective execution
• Drive business development, including opening profitable stores and upgrading existing stores (better locations / larger formats)
• Ensure all stores operate as per PUMA brand and operational standards
  
  

Key Objectives:

Business & Revenue

• Drive sales growth and achievement of KPIs across all stores
• Maximize store productivity and revenue from existing markets
• Identify and execute business development opportunities including new stores and market expansion
• Ensure effective OPEX control across stores, including rent negotiations and cost optimization to improve overall profitability
• Ensure strong execution of promotions, discounts, and retail initiatives
  
  

Partner & Financial Management

• Maintain strong partner/franchisee/Mall/Landlords relationships for long-term business growth
• Ensure adherence to financial norms, including partner deposits and sales collection timelines
• Drive partner profitability and sustainable expansion
  
  

Operations & Execution

• Ensure smooth store operations across all locations
• Maintain optimal manpower and recruitment of store managers in coordination with HR
• Ensure inventory availability as per business requirements
• Lead execution of store initiatives, VM standards, and customer experience
  
  

Performance & Market Leadership

• Benchmark stores against relevant competition in sales and market positioning
• Stay updated on market trends, competitor strategies, and retail innovations
• Drive institutional tie-ups and local business opportunities
  
  

Team Leadership

• Lead, coach, and develop store managers and Area/Cluster Managers
• Provide strong on-ground leadership and performance management
• Other Requirements
• Willingness to travel extensively (up to 75%)
• Role may require working on weekends / peak retail periods based on business needs
  
  

Key Performance Indicators:

• Net Sales vs Targets
• Achievement of KPI’s
• Like-to-Like Growth
• Store Productivity (Sales per Sq. Ft.)
• New Store Openings & Store Upgrades
• Partner Deposits Compliance
• Sales Collections / Outstanding
• Customer Experience & VM Audit Scores
• Stock Availability
• Recruitment TAT & Vacancy %
• Attrition Rate (Store Level)
• Benchmarking vs Competition
• OPEX Control (including rent negotiation & cost optimization)
  
  

Organizational Relationships:

Internal:

• Retail Operations Team
• Merchandising & Planning
• Marketing & VM
• Finance
• Training & HR
• BD& Projects
• IT / Systems
  
  

External:

• Franchise Partners / Business Partners
• Mall Developers / Landlords
• Local Market Stakeholders
  
  

YOUR TALENT:

Eligibility Criteria And Functional Competencies Required:

• Excellent communication skills.
• At least 5+ years experience in sales and/or management.
• Must have a bachelors degree in business, marketing, finance or related field.
• Willing to travel up to 75 percent of the time.
• Strong analytical skills.
• Proven track record of meeting sales target
  
  

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

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