Regional Portfolio Marketing Lead Lifecycle Services APAC

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Summary

Job Description

You will lead regional portfolio marketing planning and executing for Lifecycle Services APAC according to global strategy, partnering with regional Team leadership and field marketing teams. As an individual contributor reporting to the Director of Marketing, Lifecycle Services, you will focus on driving strategic growth. You will also enhance brand visibility and accelerate customer decision-making in the region. To achieve this, you will develop targeted, Return on investment-driven marketing projects. This role will be based in Gurgaon and will follow a hybrid work model.

Your Responsibilities

• You will develop and implement a comprehensive regional portfolio marketing plan, aligning our priorities with regional needs and market dynamics.
• You will facilitate collaboration with regional Team, sales and field marketing teams on execution of regional portfolio activities including programmes and launches.
• You will monitor regional market trends and competitive landscape to identify new opportunities and inform marketing strategies.
• You will collaborate with global portfolio marketing on global portfolio strategy and programs to support regional goals and market opportunities.
• You will support successful product launches in the region by managing the launch process, coordinating partners and ensuring execution.
• Support the lifecycle of portfolio offerings within region according to global strategy, from continuation through end-of-life.
• You will lead the planning integrated marketing campaigns and programs tailored to regional priorities across different channels.
• You will manage localization of marketing assets by guiding the creation and adaptation of collateral for regional use, refining value propositions and ensuring relevance to local audiences.
• You will collaborate and support regional channel campaigns and programs with field marketing team.
• You will manage regional portfolio marketing budget, ensuring adherence to financial plans and maximising Return on investment across all portfolio activities.
• You will communicate with regional Team and field marketing partners to ensure agreement, coordination and support for marketing projects.
  
  

The Essentials - You Will Have

• A bachelors degree in marketing, business, communications or related field.
• 8+ Years of experience.
• Experience in portfolio marketing, field marketing and account-based marketing within B2B service and technology companies.
• "In-house" marketing experience.
  
  

The Preferred - You Might Also Have

• Proficiency in Salesforce CRM, Eloqua, Dun and Bradstreet.
• Project management skills, high autonomy, and experience developing new markets.
• Experience adapting product marketing messages and growth campaigns for specific personas and territories, project managing events, and partnering with sales to build field marketing programmes that improve pipeline and revenue outcomes.
  
  

What We Offer

Our benefits package includes …

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees.
• Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development
• and other local benefits!
  
  

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if youre excited about this role but your experience doesnt align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

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