Job Title: Product Manager – Internet Leased Line (ILL)
Location : Pan-India (Primary Hub: Gurgaon/Regional HQ as per Business Requirement)
Department: Airtel Business – B2B Product Management
Reports To: Head – Core Product, Airtel Business
Role Summary
Airtel Business is seeking a dynamic and outcome-driven Product Manager to lead the Internet Leased Line (ILL) product portfolio – strategic business vertical. This role is instrumental in defining the vision, shaping the strategy, and driving execution for Internet as a product in the enterprise and SME segment. The ideal candidate will blend strategic thinking with tactical execution, working cross-functionally to deliver innovative solutions aligned with evolving market demands.
Key Responsibilities
Vision & Strategy
Define the end-to-end product vision and long-term strategy for Internet offerings (Internet Leased Lines, DIA, Managed Internet, etc.), ensuring scalability, competitiveness, and profitability.
Translate market trends, customer requirements, and technological innovations into a compelling product roadmap.
Own the P&L for the ILL product with a current revenue responsibility of ₹3000 Cr and target-driven growth plans.
Market Intelligence & Research
Conduct deep market research, including customer pain points, competitor analysis, industry benchmarks, and regulatory trends.
Engage with key stakeholders—sales teams, clients—to gather feedback and identify new opportunities for innovation and differentiation.
Product Roadmap & Feature Prioritization
Create and maintain a product roadmap aligned with business objectives, customer needs, and emerging technology trends.
Prioritize product enhancements and new features using data-driven frameworks that balance business impact, customer value, and technical feasibility.
Cross-functional Collaboration
Collaborate closely with engineering, network, BSG, Sales, marketing, finance, and operations teams to drive alignment and seamless execution of the product vision.
Work in an Agile development environment to define product epics, user stories, and sprints, ensuring timely and high-quality product delivery.
Product Development & Execution
Manage the end-to-end product lifecycle, from ideation through development, launch, and ongoing evolution.
Ensure high performance, availability, and SLA adherence of Internet products that cater to enterprise-grade requirements.
Go-to-Market (GTM) & Launch Planning
Drive Go-to-Market strategy, working closely with marketing to craft positioning, value propositions, messaging, and demand generation initiatives.
Define packaging, pricing models (flat rate, bandwidth-based, usage-based), and bundling strategies for volume and value uptake.
Lead the execution of product launches, training internal sales/support teams, and collecting market feedback post-launch.
Growth & Customer Experience
Constantly seek and implement opportunities to enhance customer experience, reduce churn, and increase customer lifetime value.
Monitor usage patterns, engage with top accounts, and influence regional product adaptations as needed.
Key Success Metrics & KPIs
Growth in revenue (YoY) for ILL portfolio
On-time product development and launch milestones
Customer acquisition and product penetration rate in core and emerging segments
Market share improvement vs. key competitors
Required Skills & Experience
5–10 years of experience in B2B product management, preferably in telecom, enterprise connectivity, or IT services.
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