Product Manager MobiLytix Real Time Marketing

Key Accountabilities

• Define and deliver specific roadmap features or sets of features end-to-end — from requirement definition through release — within the roadmap and priorities set by the Senior PM, MRTM.
• Translate assigned roadmap ideas into clear product requirements, user stories and acceptance criteria.
• Support evolution of real-time segmentation, audience management and treatment-definition capabilities at a feature level.
• Contribute to business decision strategies — next-best-action, cross-sell, upsell and retention — by defining and delivering the features that enable them.
• Define personalisation recipes and treatment logic for assigned features, executed across digital and engagement channels.
• Work closely with engineering through the full delivery cycle — backlog grooming, sprint planning, clarifying requirements and validating delivered functionality.
• Collaborate at a feature level with ML Platform, Agentic Systems and MobiLytix Design Studio PMs to ensure assigned capabilities integrate cleanly across model output, orchestration and rendering layers.
• Ensure assigned features align with the platform abstraction and cross-industry scalability principles set at platform level.
• Support enterprise client solution discussions related to assigned capabilities, as directed.
• Monitor competitive and market developments relevant to assigned feature areas.
  
  

• 5+ years of product management experience in MarTech, marketing automation, decisioning or customer engagement platforms.
• Demonstrated ownership of features end-to-end — defining the what and the why, not only coordinating delivery.
• Working understanding of real-time marketing concepts: segmentation, audience logic, campaign and decision strategies, and personalisation.
• Ability to write clear product requirements, user stories and acceptance criteria.
• Experience working closely with engineering teams through the full delivery cycle.
• Strong communication and cross-functional collaboration skills.
• Structured and delivery-disciplined; able to operate within a defined roadmap and platform guardrails.
  
  

• Exposure to next-best-action, retention or personalisation use cases.
• Familiarity with event-driven or real-time decision systems.
• Understanding of experimentation or uplift-measurement concepts.
• Experience in telecom or retail engagement ecosystems.
• Experience supporting enterprise client solution discussions.
• Familiarity with structured product-discovery practices and tooling.
• Experience working in global enterprise SaaS environments.