Organic Growth Lead

<div><div><span style="color: #000000; font-family: verdana, sans-serif;"><strong>About Exotel:</strong></span></div><div><span style="font-family: verdana, sans-serif;">Exotel is one of Asia's largest customer communication platforms. We are on a mission to move enterprise customer communication to the cloud. In 2020, we powered over 4 billion calls and connected over 320 million people. We work with some of the most innovative companies such as Ola, Swiggy, Zerodha, Whitehat Jr, Practo, Flipkart, GoJek, etc. We also power customer communication for some of the top banks in the country. Join us on this journey to improve how companies approach customer communication. Read our growth story<a href="https://2019.exotel.com/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://2019.exotel.com/&amp;source=gmail&amp;ust=1792479096926000&amp;usg=AOvVaw3Pcts6CI8MiUXffUz7AHZ6"> here</a>.</span></div><div>&nbsp;</div></div><div><span style="color: #000000; font-family: verdana, sans-serif;"><strong>About the Role:</strong></span></div><div><span style="color: #000000; font-family: verdana, sans-serif;">We are looking for a hands-on, data-driven Organic Growth Lead to strengthen Exotel's digital presence and improve website performance and conversion.</span></div><div><span style="color: #000000; font-family: verdana, sans-serif;">You will own website management, landing page creation, organic growth through SEO, AEO and GEO and analytics-led optimisation. Working closely with Marketing, Design, Product and Sales, you will improve search visibility, enhance user experience and convert website traffic inro qualified business opportunities.&nbsp;</span></div><div>&nbsp;</div><div><strong><span style="color: #000000; font-family: verdana, sans-serif;">What will you do:</span></strong></div><div><div><div><span style="color: #000000; font-family: verdana, sans-serif;">1. Organic Growth - SEO, AEO and GEO:</span></div></div><div><ul><li><span style="color: #000000; font-family: verdana, sans-serif;">Develop and execute SEO strategies covering keyword research, search intent, competitor analysis, and content optimisation.</span></li><li><span style="color: #000000; font-family: verdana, sans-serif;">Implement technical and on-page SEO improvements, including site architecture, internal linking, indexation and structured data.</span></li><li><span style="color: #000000; font-family: verdana, sans-serif;">Improve Exotel's discoverability across AI-powered search and answer engines through AEO and GEO initiatives.</span></li><li><span style="color: #000000; font-family: verdana, sans-serif;">Identify content gaps and optimise existing website content to improve search visibility and attract relevant B2B audiences.&nbsp;</span></li><li><span style="color: #000000; font-family: verdana, sans-serif;">Monitor organic search performance and continuously identify opportunities to improve qualified traffic and conversions.&nbsp;</span></li></ul></div></div><div><span style="color: #000000; font-family: verdana, sans-serif;">2.&nbsp;Website Management and Landing Page creation:</span></div><div><ul><li><span style="color: #000000; font-family: verdana, sans-serif;">Manage and optimise website pages, product pages, blogs and resource sections using a CMS such as WordPress or Webflow.</span></li><li><span style="color: #000000; font-family: verdana, sans-serif;">Create and maintain landing pages for campaigns, product launches, events and lead-generation initiatives.&nbsp;</span></li><li><span style="color: #000000; font-family: verdana, sans-serif;">Improve website navigation, user experience, page speed, mobile responsiveness and overall performance.&nbsp;</span></li><li><span style="color: #000000; font-family: verdana, sans-serif;">Collaborate with the Design and Development teams to implement website enhancements and troubleshoot issues.</span></li><li><span style="color: #000000; font-family: verdana, sans-serif;">Ensure effective lead capture through functionality, conversion tracking and consistent brand messaging.</span></li></ul></div><div><div><span style="font-family: verdana, sans-serif;">3. Analytics and Performance Optimisation:</span></div></div><div><ul><li><span style="font-family: verdana, sans-serif;">Track website performance using Google Analytics 4, Google Search Console and Google Tag Manager.</span></li><li><span style="font-family: verdana, sans-serif;">Monitor traffic sources, user behaviour, engagement, landing page performance and conversion rates.</span></li><li><span style="font-family: verdana, sans-serif;">Conduct A/B tests and implement Conversion Rate Optimisation initiatives across landing pages, forms and calls to action.&nbsp;</span></li><li><span style="font-family: verdana, sans-serif;">Build performance reports and translate data into actionable recommendations for continuous improvements.</span></li></ul><div><span style="font-family: verdana, sans-serif;">4. Collaboration and Improvements:</span></div></div><div><ul><li><span style="font-family: verdana, sans-serif;">Work with Marketing, Content, Design, Product and Sales teams to align website initiatives with business priorities.&nbsp;</span></li><li><span style="font-family: verdana, sans-serif;">Ensure website content and landing pages reflect target audience needs, product positioning and campaign objectives.&nbsp;</span></li><li><span style="font-family: verdana, sans-serif;">Leverage AI tools and emerging digital marketing practices to improve execution efficiency and performance.&nbsp;</span></li></ul><p>&nbsp;</p><p><strong><span style="font-family: verdana, sans-serif;">What we are looking for:</span></strong></p></div><div><ul><li><span style="font-family: verdana, sans-serif;">4-6 years of experience in digital marketing, website management or organic growth preferably in B2B SaaS or technology.</span></li><li><span style="font-family: verdana, sans-serif;">Hands-on experience managing business websites through a CMS such as WordPress, Webflow or an equivalent platform.</span></li><li><span style="font-family: verdana, sans-serif;">Experience creating and optimising landing pages focusing on lead generations and conversions.&nbsp;</span></li><li><span style="font-family: verdana, sans-serif;">Strong understanding of SEO fundamentals, including technical SEO, keyword research, on-page optimisation and content performance.&nbsp;</span></li><li><span style="font-family: verdana, sans-serif;">Familiarity with AEO, GEO AI-powered search optimisation.</span></li><li><span style="font-family: verdana, sans-serif;">Proficient in Google Analytics 4 and Google Search Console with working knowledge of Google Tag Manager and conversion tracking.</span></li><li><span style="font-family: verdana, sans-serif;">Strong analytical and problem solving skills with the ability to translate data into actionable insights.</span></li><li><span style="font-family: verdana, sans-serif;">Ability to work independently and collaborate effectively with cross-functional teams.&nbsp;</span></li></ul><p>&nbsp;</p><p><strong><span style="font-family: verdana, sans-serif;">Nice to have:</span></strong></p></div><div><ul><li><span style="font-family: verdana, sans-serif;">Experience in CCaaS, CPaaS, UCaaS, or communications technology verticals.</span></li><li><span style="font-family: verdana, sans-serif;">Programmatic advertising and LinkedIn Sales Navigator expertise.</span></li><li><span style="font-family: verdana, sans-serif;">Marketing Operations and RevOps collaboration experience.</span></li><li><span style="font-family: verdana, sans-serif;">Previous scaling experience in 50-500 employee SaaS companies.&nbsp;</span></li><li><span style="font-family: verdana, sans-serif;">Experience on Paid acquisition is a big plus.</span></li></ul><p>&nbsp;</p><p><strong><span style="font-family: verdana, sans-serif;">Success Metrics:</span></strong></p></div><div><ul><li><span style="font-family: verdana, sans-serif;">Pipeline generation and velocity improvement</span></li><li><span style="font-family: verdana, sans-serif;">Cost per Acquisition (CPA) and Customer Acquisition Cost (CAC) optimisation</span></li><li><span style="font-family: verdana, sans-serif;">Marketing sourced revenue and pipeline attribution</span></li><li><span style="font-family: verdana, sans-serif;">Traffic-to-MQL-to-opportunity conversion rates</span></li><li><span style="font-family: verdana, sans-serif;">Organic traffic growth and search visibility expansion</span></li></ul></div>