Mgr Digital Analytics And Reporting

Area: Country India

Department: Sales

Direct Reporting Line: Sr. Manager DP&A - DPC

Indirect/secondary reporting line: n/a

Subsidiary/country: India

Location: Gurgaon

GSMS Grade: M4

Number of Personnel Managed: n/a

Cost Center/Budget and/or Revenue Responsibility: n/a

Purpose & Overall Relevance For The Organization

• To build and own a scalable, automated data and reporting ecosystem for Digital Commerce, enabling accurate, real-time and actionable visibility into business performance across partners, own e-commerce and quick commerce channels.
• The role will be responsible for transforming fragmented data into integrated dashboards, automated reporting solutions and decision-ready insights.
• This role works in close collaboration with multiple teams across KAMs, Merchandising and DPC partners’ Brand Ads and Category teams.
  
  

Key Responsibilities

Data Solutions

• Build and own a robust, end-to-end Power BI dashboard suite for digital sales, integrating data from partners, own e-commerce and quick commerce
• Create unified views to track sell-out, digital sales, product KPIs and partner/platform performance across all channels
• Design and maintain scalable data models to support consistent and accurate reporting across sources
  
  

Data Engineering & Automation

• Develop and optimize SQL queries to extract, clean and transform large datasets from multiple data sources
• Build automated reporting pipelines and workflows to reduce manual intervention and improve speed, accuracy and scalability
• Identify and implement opportunities to streamline, standardize and automate recurring reporting processes
  
  

Reporting & Performance Tracking

• Maintain, track and share detailed reports on product and performance KPIs across all accounts
• Ensure strong reporting cadence (weekly/monthly) with high data accuracy, quality checks and governance
• Drive data consistency across sources and ensure alignment on KPI definitions and reporting frameworks
  
  

Platform & Partner Data Integration

• Leverage platform tools such as Amazon Pi, Flipkart Insights and Myntra Insights for data extraction and analysis
• Integrate partner-level data into centralized dashboards to enable holistic performance tracking
  
  

Business Insights & Stakeholder Management

• Drive a regularized reporting cadence for Sell-Out & sell-through insights across DPC accounts : Pre sell-in account specific inputs, In-season product GV & conversion analysis, Campaign sell-out analysis
• Replenishment model tracking & analysis
• Work closely with cross functional teams especially Sales, Brand, Merchandising and provide stakeholders with actionable recommendations and calls for action, based on your gathered insights
• Establish a regularized reporting cadence for brand performance indicators : Share of Search, Top keywords performance, Brand Recall, Awareness, Consideration metrics, N2B customer insights and R&R analysis
• Translate data into clear, business-relevant insights and recommendations
• Continuously identify new ways of analysing business performance and uncovering growth opportunities
• Drive a fact-based, data-driven decision-making culture across stakeholders
• Drive various Emerging Markets (EM) projects & initiatives and ensure on-time reporting of performance against required digital metrics
• Work closely with cross functional teams especially Sales, Brand, Merchandising and provide stakeholders with actionable recommendations and calls for action, based on your gathered insights
  
  

Key Relationships

• External: DPC Partner teams (Category)
• Internal: Sales Teams, Merchandising, EM/Global Digital Analytics team
  
  

Knowledge, Skills And Abilities

• Full knowledge of power BI, SQL, query joining & data visualization techniques
• A growth-led mindset
• Data Analytics & Interpretation: Comfortable with data and ability to interpret what it says
• Highly numerate with strong attention to detail
• Confident with web analytics and digital metrics
• Constantly curious, always asking the right questions, whilst at the same time having a passion for data
• Excellent visualization, storytelling and presentation skills
• Consumer-obsessed & always on the lookout for ways to experiment, test and measure
• A passion for delivering data-based recommendations for quantifiable improvements in business results
• Independent working style: Able to work independently on his/her own and drive organizational goals
• Demonstrating creativity and initiative and acting in a result orientated way
• Ability to meet critical deadlines with planning and organization skills
  
  

Requisite Educational And Professional Background

• Proficient in Power BI, Tableau, SQL & Advanced MS Excel- expert with all
• Functional: 7 years+ experience in Digital Analytics / E-commerce Sales
• Industry: Ideally from Apparel/Fashion/Shoes or FMCG background
• Prior exposure: Sports, eCommerce, Analytics, Digital Ads, Digital Marketing & Strategy
• Tertiary qualification in business with Marketing & Analytics focus
• Fluent in English, both verbal and written
  
  

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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