Media Analyst- CPS

Job Title: Media Analyst

Job Location: Sector 66, Gurugram, Haryana

Employment Type: Full Time

Experience Required: 2-6 years

Work Setup & Schedule: 11 AM to 8 PM (1st & 3rd Saturday WFH)

The Objective Of This Role

The objective of this role is to manage and execute Google Ads campaigns, focusing on generating profitable results. The media buyer will leverage their analytical skills to test, optimize, and scale campaigns while producing engaging ad creatives.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns for CPS Model
• Work across platforms such as Google Ads, Meta Ads, Microsoft Ads and other paid traffic channels
• Conduct keyword, audience, competitor, and market research
• Monitor CPS, CPC, CPA, CTR, Conversion Rate, ROAS and overall campaign profitability
• Analyze search terms, audiences, creatives, landing pages, and conversion funnels
• Optimize campaigns through bidding, targeting, budget allocation, and testing
• Perform A/B testing of ads, creatives, landing pages, and campaign strategies
• Track campaign performance and prepare regular reports
• Identify new opportunities to scale profitable campaigns
• Coordinate with creative, development, tracking, and business teams. Ensure campaigns follow advertising platform policies and applicable requirements
  
  

• A portfolio very few buyers can show.
• Performance incentives that reward results
• A long-term career, not a stepping stone
• A culture that works hard and celebrates harder