Marketing Manager - India SWA

Role Purpose

Drive and deliver the annual India marketing plan, translating brands, commercial and loyalty priorities into locally relevant marketing activities that strengthen awareness, consideration and revenue performance. Lead marketing campaigns, partnerships, social localization, agency management and stakeholder engagement to support India’s growth ambitions. ​

Key Accountabilities

• Develop and implement the annual India Marketing Plan, detailing objectives, strategies, tactics and measurement frameworks aligned to commercial, brand and loyalty priorities.
• Lead the development and execution of integrated marketing campaigns across India, including Masterbrand, Stay Brands, tactical campaigns, destination marketing and priority commercial initiatives.
• Lead India social media strategy and content planning, ensuring always-on engagement and alignment to brand priorities.
• Manage agency partners responsible for creative development, content creation, campaign execution and production; ensuring quality, efficiency and cost effectiveness.
• Monitor campaign performance, consolidate learnings and optimize future activity through data-driven decision making.
• Manage project budgets, forecasts and reporting to ensure effective deployment of marketing investment.
• Lead and coach the Campaigns & Social Specialist to develop capability and maintain high-quality execution.

 

Educational Attainment:

• Bachelor’s or Master’s Degree in Marketing, Business, Communications or related discipline.

Critical Expertise & Experience:

• 8-10 years progressive experience in marketing, campaign management and brand communications.

• Travel and/or Hotel Industry experience preferred. 

• Expertise and demonstrated understanding across a wide area of marketing disciplines i.e. marketing planning, communications, loyalty programs & partnerships, channel management, social & PR.

• Strong understanding of India consumer behaviors, digital ecosystem and media landscape.

• Experience managing agencies, suppliers and creative development processes.

• Demonstrated capability working within matrix organization and managing multiple stakeholders.

• Experience managing partnerships and marketing activations.

• Strong communication and presentation skills with ability to influence at all levels.

Technical Skills & Knowledge:

• Understanding of Hotel industry: channels management strategy, Digital / Book Direct, loyalty programs. Basic hospitality revenue management principles.

• Strong knowledge of marketing principles including marketing planning, digital marketing and promotional concepts.

• Demonstrated project management skills in organizing, planning and executing mid to large size projects.

• Excellent written, verbal and presentation skills, with the ability to facilitate group discussions and decision-making.

• Ability to influence internal customers and business leaders and effectively establish strong working relationships that produce solid results

 

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws.  We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

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