Manager - Product Marketing RLC And VRF

Product Strategy & Portfolio Management

• Manage assigned RLC and VRF product portfolios throughout the product lifecycle.
• Identify market opportunities, product gaps, and growth segments.
• Develop product roadmaps aligned with business objectives and market trends.
• Lead product benchmarking and competitive assessments.
• Support new product introduction, localization, and phase-out activities.
  
  

• Develop and execute GTM strategies for new product launches.
• Define product positioning, value propositions, pricing strategies, and channel plans.
• Create launch readiness plans across sales, marketing, and service functions.
• Monitor product performance and recommend corrective actions where required.
  
  

• Conduct market sizing, competitor tracking, customer insights, and pricing analysis.
• Generate actionable intelligence on HVAC market trends, regulations, and channel dynamics.
• Develop business cases supporting investment and portfolio decisions.
• Support annual planning and growth strategy initiatives.
  
  

• Support customer presentations, channel events, exhibitions, and product demonstrations.
• Drive adoption of digital sales enablement platforms and tools.
• Gather customer and channel feedback to influence future product actions.
  
  

• Partner with Marcom teams to develop brochures, catalogues, campaigns, videos, and digital assets.
• Ensure product information remains current across websites, digital platforms, and sales tools.
• Support thought leadership and customer engagement initiatives.