Instagram Platform Executive

About Us

Alike is a passionate bunch of people, working hard to make it easy for everyone to travel like the people they like. We do this by helping travel content creators share their travel stories from their personal travel studios and by assisting travelers find and book their most preferred travel itineraries on a single platform. We continuously strive to be a brand you can trust to book awesome experiences that create lifelong memories.

Job Description

Instagram Platform Executive– Job Description Position: Instagram Platform Executive Open Positions: 1 Location: Bengaluru or Gurugram (In-Office) Type: Full-time Experience: 0–2 years About Us Alike is building the world’s first truly unified travel platform, combining AI intelligence and peer trust to bring together the fragmented journey of discovering, planning, booking, and sharing travel. Powered by our modular Infinity platform and AI twin “Eia”, Alike brings together travellers and creators to deliver a more personalised and unified travel experience. The Role We are looking for someone who understands how Instagram works, not just how to post on it. You know the difference between a Reel that earns views and one that earns shares. You understand what the algorithm currently rewards, whether watch time, shares or saves, and you notice when that shifts. You keep up with Instagram's creator updates and product launches. As our Instagram Platform Expert, you will own Alike's presence on Instagram across Reels, carousels, Stories, Broadcast Channels, Collabs and Trial Reels. Working closely with the social and content team, you will help build a page people choose to follow for its value, not because a travel brand asked them to. This means knowing every format and feature, identifying trends early, developing hooks that stop the scroll, and using Insights to understand what is working. The benchmark is content that gets watched, shared, saved and sent to friends. Key Responsibilities You will work closely with the social and content team across all of the below. 1. Grow the Handle Drive meaningful growth in followers, watch time and engagement rather than vanity metrics. Test formats, hooks, posting cadence and features such as Trial Reels, Collabs, Broadcast Channels and carousels with music, and turn experiments into measurable results. 2. Act as the In-House Instagram Expert Stay on top of algorithm changes, feature launches and platform best practices, and translate them into clear recommendations for the team. When Instagram changes, you will be the first to know and the first to adapt. 3. Identify Trends Early Track what is gaining traction on Reels and Explore across India, UAE, UK and other campaign countries. Spot trending audio, templates and formats early, and adapt them for Alike in a way that feels authentic rather than forced. Move quickly when a trend is relevant. 4. Develop Original Ideas Pitch hooks, scripts and concepts for Reels, Stories and carousels, with close attention to the first 1–3 seconds and the cover frame. Help build recurring formats and franchises that become recognisably Alike. 5. Edit and Repurpose Content Edit Reels using Instagram Edits, CapCut or similar tools, and repurpose high-performing content into new formats and angles. Turnarounds can be quick, and you will have team support throughout. 6. Analyse Performance and Audience Feedback Monitor reach, watch time, retention, saves, shares, sends and non-follower reach through Instagram Insights. Run structured experiments on hooks, covers, captions and posting times. Engage with the audience across comments, DMs and Broadcast Channels, and share what you learn with the team. What Success Looks Like Within your first six months, we expect to see measurable growth in Instagram followers and nonfollower reach, a few recurring formats that consistently perform, and a faster turnaround from spotting a trend to publishing a post. The goal is not to produce more content. The goal is to produce content that moves numbers. Who We're Looking For We are open to candidates with 0–3 years of experience. Fresh graduates with strong instincts are as welcome as those who have managed brand pages. What matters most is a genuine understanding of how Instagram works. You may be a strong fit if you:

• Spend significant time on Instagram, whether professionally, for a brand or personally.
• Can explain why a Reel performed well, not just that it did.
• Have a working knowledge of Instagram's features and what the algorithm currently rewards.
• Have grown a page (personal, a friend's, a meme account or a brand's) and can share results.
• Edit your own Reels or are keen to build strong skills in Instagram Edits or CapCut.
• Are comfortable with Instagram Insights and can turn data into clear next steps.
• Prefer testing several ideas over waiting on one safe option.
• Have a genuine interest in travel, culture and internet trends. A degree in Marketing, Communication or Media is preferred but not required. We value instinct and demonstrated understanding over formal credentials. Good to Have
• Experience growing your own Instagram page from scratch.
• A Reel that delivered results you are proud of.
• Experience managing Instagram for a brand, agency or creator.
• Well-formed opinions on why certain content performs.
• A track record of spotting trends early. What We Offer
• Ownership of Instagram for a travel brand operating across India, UAE and UK.
• Exposure to viral-first campaigns and creator-led marketing.
• The freedom to experiment with new formats, features and trends.
• A portfolio of work backed by real performance data.
• A fast-moving team where good ideas are executed quickly. How to Apply Please send us:
• A short note on how you can help Alike grow on Instagram.
• 2–3 Reels or Instagram campaigns you have created, edited or managed.
• Your Instagram profile, along with any pages you have grown or managed.
• One Reel you believe went viral, and your view on why it worked.
• Optional but encouraged: one Instagram content idea for Alike.