GROWTH OPS LEAD

Job description:

About The Company

At NIIT, we’re transforming the way the world learns, for the better. That’s why the world’s best run learning functions across the globe trust us with their learning and talent. Since 1981, we have helped leading companies transform their learning ecosystems while increasing the business value of learning. Our comprehensive, high impact managed learning solutions weave together the best of learning theory, technology, operations, and services to enable a thriving workforce.

• Link for our LinkedIn page: https://www.linkedin.com/company/niitmts/mycompany/
• Link for our website: https://www.niit.com/en/learning-outsourcing/

Function: Marketing – Campaign + CRM
Hiring location: Gurgaon / Hybrid

Role Summary

CRM Expert & Lead will own and optimize our HubSpot CRM and campaign automation ecosystem, ensuring flawless execution, lead nurturing, and building ICP / ABM framework towards maturity. This role is critical to driving demand generation, funnel visibility, and sales alignment for multi-million-dollar enterprise deals across North America and EMEA.

The ideal candidate will be a HubSpot power user, configuration expert and automated campaign strategist – someone who can manage day-to-day CRM execution while architecting scalable processes for campaigns, lead scoring, reporting, and ABM programs.

Key Responsibilities

1.HubSpot / CRM Ownership

• Serve as the HubSpot administrator and subject-matter expert.
• Configure, optimize, and maintain CRM workflows, pipelines, lead nurturing and scoring models, and integrations (Apollo.io, LinkedIn SN, Email validation, AI Tools, website LPs, forms, etc.).
• Ensure data integrity, enrichment, and GDPR/EMEA compliance.
• Train and support marketing teams on CRM best practices.

2.Campaign Execution & Demand Generation

• Build and execute multi-channel marketing campaigns (email, LinkedIn, landing pages, nurture streams) through HubSpot.
• Align campaigns to funnel stages (TOFU, MOFU, BOFU) and targeted buyer personas.
• Support verticalized campaigns, across service lines for different stakeholders / org structures.
• Monitor campaign performance and optimize for conversions and velocity.

3.Account-Based Marketing (ABM)

• Partner with sales to identify high-value target accounts and stakeholders, and run personalized ABM campaigns.
• Report on engagement across contacts mapped to the account and engagement progression.

4.Analytics & Reporting

• Build dashboards and reports tracking leads, pipeline contribution, asset performance, and ROI.
• Analyze campaign data to provide insights on funnel bottlenecks and recommendations for improvement.
• Maintain executive-level reporting for Marketing & Sales leadership.

Guraduation in Marketing or Mass Communications 

• 5–8 years of experience in marketing operations, CRM management, or demand generation.
• Proven expertise with HubSpot Marketing Hub & Sales Hub (certifications preferred).
• Strong understanding of account-based marketing (ABM) principles and execution.
• Experience with lead scoring, segmentation, and workflow automation.
• Hands-on knowledge of email campaign design, landing pages, A/B testing, and nurture streams.
• Familiarity with data enrichment tools (Apollo.io etc.).
• Strong analytical skills—comfortable with dashboards, reporting, and attribution models.
• Understanding of enterprise B2B marketing funnels and sales alignment.
• Knowledge of GDPR and data privacy requirements in EMEA/US.
• Experience with the practical application of agentic AI frameworks, tools and integrations in the HubSpot ecosystem.

Soft Skills - 

• Detail-oriented & process-driven – ensures zero misses in outreach, follow-ups, and data hygiene.
• Collaborative communicator – able to partner with sales, content, and design teams seamlessly.
• Problem solver – able to spot gaps in campaign execution and fix them proactively.
• Strategic mindset with tactical execution – balances long-term demand-gen strategy with daily campaign needs.
• Change agent – comfortable driving adoption of CRM processes across teams.
• Executive presence – able to present insights and recommendations confidently to senior leadership.
• Curiosity & learning agility – keeps pace with marketing technology trends, AI-driven CRM enhancements, and ABM innovations.

"NIIT is committed to equal opportunity in employment. We evaluate qualified applicants based on merit, without discrimination based on race, color, religion, sex, sexual orientation, gender identity, place of origin, disability, service background, or any other protected characteristic."

manisha.kumari@niitmts.com