Group Head - Paid Media

Mission & Responsibilities

Create and deliver optimal Mx, defined as Connection x Context x Content

• Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
• Allocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialists
• Recommend optimum content and context based on client, brief and strategy
• Deliver overall experience and articulation of how channels work together
• Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams
  
  

• Create the Mx guidelines in liaise with relevant internal specialist teams
• Ensure quality control on plan recommendation against Mx delivery
• Provide insightful post campaign optimization
• Contribute to the client satisfaction
• Ensure optimal Mx delivery
• Ensure audience planning and data integration from Mx brief to Mx measurement
  
  

• 8+ years professional experience in strategic planning
• Media, Brand
  
  

• Bachelor’s or Master’s degree in Business, Marketing or Advertising
• Languages: English (Advanced)
  
  

• Understanding the business 
• Taking initiative 
• Focusing on performance 
• Building collaborative relationships 
• Media and media planning  
• Mx Champion (Connection, Context, Content) 
• Omnichannel 
• Strong negotiation skills 
• Elite Programmatic 
• Data processing and management 
• Marketing Strategy 
  
  

• Advertising technologies 
• Operational performance management tools (e.g. Pilot, Magnitude) 
• Audience planning tools (e.g. Polaris) 
• Office software