Digital Product Manager

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities

• Write & Refine
• Create and refine audience‑centric content for product/service pages, campaign landing pages, FAQs, thought leadership, resources, and microcopy using approved content templates
• Follow content and SEO standards by making content engaging, action-oriented, unique, and structured for scannability - both for humans and AI crawlers
• Translate complex business, health, and benefit account concepts into plain language that meets reading grade levels for consumers while preserving technical detail for business professionals
• Edit & Govern
• Establish and enforce editorial standards (voice & tone, terminology, inclusivity, sourcing, tagging) and review cycles (e.g., annual topics like HSA/flu, content freshness, and tagging audits)
• Ensure the latest accessibility standards in content (headings, alt text, link strategy, reading experience).
• SEO & Findability
• Conduct keyword/prompt research, on‑page optimizations, internal linking, and content performance analysis
• AI‑Assisted Content Operations
• Use approved AI tools to accelerate content intakes, outlines, first drafts, metadata, and headlines - never verbatim; always human‑edited and legal reviewed prior to publishing
• Create and maintain AI workflows and agents for content ideation and reviews
• Publish & Iterate
• Author and update content in our content management system when needed
• Partner with product, authoring, web development and design to ensure content integrity in components, templates, and page builds; validate styles and rendering
• Monitor analytics and user feedback, and continuously improve content quality, clarity, and conversions
• Source imagery (photography, iconography) for new and existing pages
• Cross‑Functional Collaboration
• Work closely with product, marketing, brand, UX design, and accessibility to ensure accuracy, regulatory alignment, and inclusive reading levels
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
  

• Bachelor's degree in English, Communications, Journalism, or a related field
• 5+ years writing and editing for large websites, including consumer health and B2B/professional audiences
• Proven experience with SEO fundamentals (on-page optimizations, search intent, structured content, metadata, internal linking)
• Hands‑on content management system experience; solid preference for Adobe Experience Manager (AEM) component‑based authoring
• Demonstrated mastery of plain‑language writing; ability to calibrate depth and tone by audience
• Data driven, able to analyze data from various sources including website analytics, SEO performance, A/B tests, and heat maps to inform content optimizations and updates
• Accessibility literacy: able to write and structure content compliant with the latest accessibility standards
• Healthcare compliance awareness (legal reviews, sources, claims, etc.)
• Experience using approved AI tools with a human‑in‑the‑loop process such as CoPilot, ChatGPT or Writer
• Proven excellent editorial judgment; ability to manage multiple stakeholders and deadlines in a fast-paced environment
  
  

• Digital or marketing experience in health care
• Hands-on experience using Semrush, Ahrefs or equivalent keyword research tool
• Intermediate knowledge of using analytics platforms such as Adobe Analytics, Google Search Console, Bing Webmaster Tools, and Glassbox
• Designing AI-assisted content pipelines (prompt libraries, editorial governance)
• Familiarity with Scrum/Kanban methodologies
• Background in information architecture, UX writing, or content design for complex journeys
• Comfortable delivering written, spoken, and presentation communications to both peers and senior-level coworkers
• Skilled at negotiating to compromise when stakeholders have competing interests