Developer - Web

Job title: Developer - Web

Job Type: Full-time, On-site, Work from office

Job Location: Sector-32, Gurugram, India

Job Category: Technical, with Digital Marketing know-how

Overview

At iDream Education, we believe that access to quality learning should be a fundamental right, regardless of language, location, or socio-economic status. Our websites (idreameducation.org and iprep.in) are the first points of contact for a movement to empower each of the last-mile learners.

We are looking for a Growth-Focused Web Developer who does not just write code, but builds digital bridges. Your mission is to ensure that our purpose - Breaking Learning Barriers - is communicated through a seamless, fast, and high-converting website experience that turns visitors into partners and advocates in our vision for tangible impact.

About IDream Education

At iDream Education, we work with a vision to facilitate universal access to learning and growth. Our solutions are designed to break the learning barriers and empower students to Learn Unlimited. iPrep by iDream Education is a K-12 Learning Platform that runs both offline & online, is bilingual and works on all major hardware devices and operating systems. iPrep delivers curriculum-aligned digital learning for classes 1st to 12th all subjects in English, Hindi, and Regional language mediums for universal reach and learning use as:

• iPrep Digital Class for Smart Classrooms
• iPrep Digital Library for Tablets/Notebooks based Smart ICT Labs
• iPrep PAL for Personalised Adaptive Learning
• iPrep Tablets for Preloaded Learning Devices with Monitoring
• iPrep App for a one-stop learning platform across Android, iOS, and Web
  
  

Through iPrep, iDream Education empowers teachers and students, both in schools and at home to Learn Unlimited.

Company website: www.idreameducation.org

iPrep website: www.iprep.in

Core Responsibilities

• Architect of First Impressions (Web & Infrastructure Management)
• Technical Ownership: Take end-to-end responsibility for the performance, security, and 100% uptime of our digital storefronts. You are responsible for ensuring a frictionless experience for school principals, CSR partners, and government stakeholders.
• Domain & Server Governance: Manage DNS settings, SSL certificates, CNAME records, and hosting environments (Cloudflare/AWS) with extreme discipline.
• Security Hygiene: Implement robust WordPress hardening (Wordfence, automated backup protocols, and proactive plugin/core audits) to ensure our platforms remain a trusted and verified space.
• Growth & Conversion Optimisation (The Marketing POV)
• Frictionless Funnels: Build and optimise high-converting landing pages that transform intent into action. You will use your technical skills to guide diverse personas - from educators to donors - through a persuasive user journey.
• CRO & Rapid Prototyping: Leverage A/B Testing tools (VWO/Hotjar) and page builders like Elementor/WP Bakery to iterate on UI/UX elements that drive lead generation.
• Lead-Gen Architecture: Seamlessly integrate web forms with our CRM and marketing automation stacks via APIs and Webhooks to ensure 100% data fidelity and zero lead leakage.
• Advanced Tracking & Data Integrity
• GTM Mastery: Deploy and manage complex tracking schemas (Meta Pixel, LinkedIn Insight Tag, Google Ads) via Google Tag Manager without polluting the source code.
• Granular Analytics: Configure GA4 Event Tracking to measure micro-conversions (e.g., brochure downloads, scroll depth, iPrep app redirects). You will analyze behaviour to eliminate drop-off points in the user journey.
• Universal Access & Technical SEO
• Core Web Vitals: In line with our philosophy of universal access, you will optimise for LCP (Largest Contentful Paint) and CLS (Cumulative Layout Shift) to ensure the site performs on low-end devices and restricted networks.
• Semantic Web & Visibility: Implement JSON-LD Schema (FAQ, Organisation, Product) to dominate SERPs and ensure our solutions are discoverable by those who need them most.
• Asset Optimisation: Maintain a disciplined approach to image minification (WebP) and script bundling to keep the "iPrep" narrative fast-loading and accessible.
  
  

Must-haves profile

• Mastery of HTML5, CSS3, JavaScript, and PHP (WordPress-specific) is essential and mandatory.
• High technical proficiency for managing our narrative-heavy sites, with Data & Growth focus covering Google Tag Manager (GTM), GA4, and Technical SEO.
• Basic PHP for backend customisations and API integrations with marketing tools like WordPress (Elementor/Divi), Hotjar/VWO, and DNS management.
• Practical, hands-on experience with Google Tag Manager (GTM) and conversion tracking to bridge the gap between Tech and Marketing.
  
  

Culture profile

We look for specific personality traits that align with our "Non-Distracted" work culture:

• Deep Work & Discipline: You possess a focused mind. You take end-to-end responsibility for your projects without needing constant follow-ups.
• Humility to Learn: You are a lifelong learner. You stay updated with the latest in web tech not just for your career, but to better serve our mission.
• Calculative & Analytical: You approach web development with a problem-solving mindset - fixing bottlenecks before they impact our users.
• Mission-Driven Communication: You communicate proactively and professionally, understanding that clear documentation is the backbone of a scaling startup.
  
  

Qualifications

• Experience: 1 to 4 years of full-time experience in web development.
• Location: Sector 32, Gurugram (Work from Office). We value the energy and collaboration of working together in person.
• Commitment: We are looking for someone to join our team for the long term (at least 2-3 years) to witness and drive the scaling of our product and solutions.

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