Consumer Marketing Leader

Job Title
Consumer Marketing Leader

Job Description

Job title:
Consumer Marketing Leader

Your role:

• Leads the formulation of marketing objectives by deeply understanding the Consumer Experience Journey, ensuring team alignment with business goals by identifying consumer behavior shifts and defining triggers and barriers across all touchpoints.
• Develops and directs a global integrated innovation and communication roadmap, overseeing team execution of new product launches, Commercial Innovation, and always-on base business initiatives informed by comprehensive consumer, market, and competitor insights.
• Champions the consistent execution of the Consumer Experience Journey across categories, ensuring team members maintain alignment with brand positioning and visual identity, while delivering seamless consumer engagement across global and local touchpoints.
• Strategizes with finance and regional (business) leaders to develop and implement pricing strategies, ensuring teams understand the balance between market competitiveness and profitability, while fostering collaboration to drive long-term financial sustainability.
• Manages the localization and adaptation of the global roadmap, ensuring teams execute with excellence in translating global strategies into local market relevance, while empowering them to make data-driven decisions in alignment with local media and channel needs.
• Empowers the Consumer and Commercial analytics teams, guiding them to generate actionable consumer, market, and competitor data, and supporting their development in using these insights to influence global innovation and business growth strategies.
• Oversees the development and execution of the rolling Business Region Plan, managing team A&P (Advertising & Promotion) spend and ensuring commercial initiatives are executed efficiently, with clear ownership and accountability for results.
• Evaluates team performance through in-market analysis, collaborating with Consumer and Commercial analytics teams to track business growth, market share, and brand strength, and coaching team members on optimizing plans and improving future outcomes.
• Partners with sales leaders to co-develop a comprehensive channel strategy, empowering team members to provide strategic guidance on product placement, pricing, and promotional plans, ensuring strong execution across global and local markets.
• Guides teams responsible for the creation and implementation of shopper marketing plans, ensuring best-in-class product launches by providing leadership, removing roadblocks, and developing team capabilities to drive success in retail and e-commerce channels.
• Builds a culture of continuous learning and development, providing feedback, facilitating professional growth opportunities, and ensuring the team is well-equipped to meet both current and future business challenges.
• Leads succession planning and comprehensive talent management, driving employee selection, performance management, compensation management, and career development in alignment with organizational operational goals.
  
  

Youre the right fit if: (4 x bullets max)

• Minimum 8 years of experience with Bachelors OR Minimum 6 years of experience with Masters in areas such as Marketing, Communication, Sales, Business Administration or equivalent.
• Bachelors/ Masters Degree in Marketing Technology, Medical Technology, Business Administration or equivalent.
• Education.
• Anything else.
  
  

How We Work Together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

Onsite roles require full-time presence in the company’s facilities.

Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

Indicate if this role is an office/field/onsite role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
  
  

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.

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