Main Purpose of the Job
- Build and grow the medical and Consumer Healthcare brands in the portfolio through science-led, consumer-centric brand strategies.
- Lead Healthcare communications and medical outreach so the brands earn trust with consumers and healthcare professionals (HCPs).
- Drive brand performance through strong design communication, effective agency interactions, and close teamwork with Medical, Regulatory and Sales.
Key Responsibilities
- Brand planning: Build annual brand plans that fit the business plan. Cover category and brand analysis, consumer and HCP insights, competitor activity and spend effectiveness.
- Medical brand stewardship: Manage the positioning, claims and portfolio strategy for medical brands, keeping all communication scientifically sound and compliant.
- Healthcare communications: Create integrated campaigns across ATL, BTL, digital and point-of-care channels, with clear messages for both consumers and HCPs.
- HEP (Healthcare Engagement Programs): Plan and run HCP engagement programs such as CMEs, scientific detailing aids, conferences, KOL partnerships and doctor education initiatives.
- Medical outreach: Run outreach programs with doctors, nutritionists, pharmacists and clinics to build the brands presence in prescriptions and recommendations.
- Pharmaceutical channel focus: Work with Sales and Trade Marketing to strengthen visibility, activation and recommendations at chemists and in pharma channels.
- Design communication: Lead creative development for packaging, visual identity, detailing aids, leave-behinds and digital assets. Make sure every touchpoint stays consistent with the brand.
- Agency interactions: Manage creative, medical communication, digital and media agencies end to end, from writing briefs to final delivery and measuring results.
- Cross-functional collaboration: Work with Medical Affairs, Regulatory, Legal and Supply Chain to get claim approvals, compliance sign-off and on-time launches.
- Innovation and renovation: Take new products and renovations from concept to launch, including concept testing, regulatory inputs and launch readiness.
- Performance tracking: Track market share, prescription and recommendation share, brand health, campaign results and PFME/A&P spend, and propose corrective actions.
Qualifications & Experience
- Education: Post-graduate degree in Business Management (Marketing). A science, pharmacy or life sciences background is an advantage.
- Experience: 2–4 years in brand management within Consumer Healthcare, Pharmaceutical, OTC or Medical Nutrition. Hands-on experience with HCP engagement and healthcare communications is required.
- Capabilities:
- Strong grasp of marketing fundamentals and P&L basics.
- Good understanding of healthcare compliance and claims regulations.
- Strong design sense and skill at briefing and managing agencies.
- Excellent communication and stakeholder management.
