Associate - Marketing Operations

Job Title: Sr. Executive – Events, Marketing Operations & Social Media

Location: Gurugram, India

Department: Marketing

Experience Required: 4 + years in event planning and execution, preferably in IT/Tech sector

Employment Type: Full-time

Role Overview

Y ou will be responsible for planning, executing, and overseeing all corporate, internal, and external events — including conferences, webinars, client meetings , trade shows, webinars, podcasts, and employee engagement activities. You will work closely with cross-functional teams, vendors, and leadership to ensure high-quality delivery aligned with our brand and business goals. You will play a dual role: managing and executing high-impact events (online and offline ) and acting as the initial point of contact for incoming customer/prospect calls and website inquiries. This role is ideal for someone who is organized, customer-centric, and thrives in a fast-paced environment. You’ll collaborate with cross-functional teams and ensure all interactions — both at events and via digital touchpoints — leave a lasting, positive impression.

Key Responsibilities

• Event Management ( 4 0%)
• Lead end-to-end planning and execution of internal and external events (physical, virtual, and hybrid) , including webinars, podcasts, workshops, etc.
• Develop and manage event budgets, timelines, logistics , and vendor relationships.
• Collaborate with internal stakeholders (sales, HR, delivery, leadership) to define event goals and KPIs.
• Drive event branding, booth designs, marketing collateral, giveaways, and experience zones.
• Implement registration, participation, and post-event lead nurturing strategies using CRM and automation tools.
• Track and analyze event ROI /pipeline ensuring timely reporting and follow-ups.
• Ensure events are amplified through social media channels and internal communications.
• Stay abreast of industry trends and technologies to introduce innovative event formats.
• Brand Management & Social Media ( 3 0 %)
• Support the development and consistent implementation of the company’s brand strategy across all touchpoints.
• Constantly audit the Brand Resource Portal and keep it updated with new versions of marketing collaterals.
• Ensure alignment with brand guidelines in all campaigns, events, and internal/external communications.
• Plan and manage social media content calendars for platforms like LinkedIn, Twitter, and Instagram.
• Collaborate with content, design, and business teams to create impactful brand stories, posts, and creatives.
• Monitor brand mentions, competitor activity, and audience engagement across channels.
• Use analytics tools to report on social media and brand campaign performance and suggest optimizations.
• Marketing Operations ( 30 %)
• Develop and implement scalable marketing operations processes to enhance campaign efficiency and reporting.
• Manage marketing automation workflows, CRM integrations, and lead scoring mechanisms by working with the digital marketing team.
• Track and manage the POE (Proof of Execution) Claims Process for OEMs like Microsoft, SAP , Adobe to support the marketing function .
• Oversee digital marketing initiatives related to event promotions, including email campaigns, PPC ads, and social media outreach.
• Optimize website landing pages, content, and event registration flows for improved user experience and conversion rates.
• Collaborate with SEO and content teams to enhance event visibility and organic reach.
• Develop competitive intelligence on competitors activities and track them constantly .
• Create marketing dashboards for lead engagement/journey on the CRM Hubspot and report it in a timely manner .
  
  

• Bachelors degree in Marketing , Communications, Event Management, or related field
• 4 + years of hands-on experience in B2B event management, preferably in IT/Tech/Software domain
• Experience in customer service or lead handling is a plus
• Strong project management and multitasking skills
• Excellent communication, negotiation, and interpersonal skills
• Familiarity with tools such as Salesforce, Eventbrite, MS Office, and virtual event platforms
• Ability to travel domestically and occasionally internationally for event execution
• High attention to detail and problem-solving ability under pressure
  
  

• A proactive communicator with a customer-first attitude
• Experience in handling both digital events and in-person activations
• Ability to work independently and report clearly to management
• Tech-savvy, with a keen interest in marketing automation and digital engagement
• Creative thinker with a passion for crafting unique event experiences
• Demonstrated ability to manage large-scale events independently
• Prior experience working with CXOs and senior stakeholders