Assistant Manager Sales SMC

Dudhi Industries Pvt. Ltd. is seeking an Assistant Manager–Sales to develop B2B sales of SMC/DMC/BMC moulding compounds and engineered composite components. The position requires hands-on industrial sales experience, technical customer interaction, OEM development and consistent conversion of enquiries into purchase orders.

The primary business focus is SMC/DMC/BMC compounds and electrical/switchgear components. Business development for non-structural tractor, earthmoving and construction-equipment components is an additional strategic responsibility. The role involves regular customer visits across North India and coordination with Technical, Quality, Production and Commercial teams.

1. Industrial Customer & Key Account Development

•  Identify and develop SMC/DMC/BMC moulders, component manufacturers, industrial OEMs, electrical manufacturers and Tier-1/Tier-2 suppliers.

•  Build relationships with Purchase, Engineering, R&D, Quality and Supplier Development decision-makers to secure new and repeat business.

2. SMC/DMC/BMC Compound Sales – Primary Focus

•  Develop compound supply business with compression moulders, electrical-insulation producers, enclosure manufacturers and industrial composite moulders.

•  Understand existing material grades, monthly consumption, customer specifications and application requirements; identify suitable Dudhi grades or development opportunities.

•  Coordinate samples and moulding trials, follow up technical evaluations and convert approved grades into regular commercial supply.

3. Electrical & Switchgear Component Sales – Primary Focus

•  Develop OEM and industrial sales of busbar supports, insulators, terminal components, fuse bases, junction boxes, meter boxes, LT distribution boxes and customised SMC/DMC/BMC mouldings.

•  Obtain relevant drawings, material specifications, expected volumes and customer approval requirements for standard and customised components.

4. Tractor & Construction Equipment Component Business

•  Identify opportunities with tractor, earthmoving, construction-equipment and material-handling OEMs for non-structural SMC parts, including covers, panels, fenders and mudguards.

•  Engage OEM engineering and procurement teams and coordinate technical feasibility, samples, tooling discussions and commercial proposals.

5. Technical Sales, Sampling & Product Approvals

•  Understand customer performance, process and testing requirements; present suitable material or component solutions with internal technical support.

•  Coordinate RFQs, product samples, customer trials, testing, technical clarifications and customer qualification or approval activities.

6. OEM Registration & Supplier Development

•  Manage vendor registration, supplier qualification and technical documentation for moulders, OEMs and industrial purchasers.

•  Maintain ongoing engagement with approved accounts to progress development opportunities into recurring orders.

7. Quotation, Negotiation & Order Conversion

•  Prepare and follow up technical-commercial proposals and quotations using approved costing, pricing and commercial terms.

•  Negotiate within approved company policies and convert qualified enquiries and successful trials into pilot orders, purchase orders and annual supply opportunities.

8. Revenue Growth & Sales Pipeline

•  Achieve assigned sales and new-customer-development targets across the designated territory.

•  Build a pipeline of qualified opportunities with expected product/application, monthly or annual volume, commercial value and anticipated order date.

9. Order Execution & Customer Coordination

•  Coordinate order specifications, production commitments, dispatch schedules and customer requirements with internal teams.

•  Follow up delivery performance and support timely resolution of technical or commercial customer concerns.

10. Payment Collection & Commercial Discipline

•  Follow up outstanding receivables and support timely payment collection in accordance with agreed credit terms.

•  Maintain accurate records of quotations, approvals, purchase orders, dispatches and customer commitments.

11. Market Intelligence & Reporting

•  Track competitor materials, prices, major industrial buyers and emerging compound/component applications in target manufacturing clusters.

•  Maintain CRM updates and submit periodic reports on meetings, enquiries, sample/trial status, order conversions, sales and collection follow-ups.

Requirements

Candidates with exposure to the following industries will be preferred:

•  SMC/DMC/BMC compounds, thermoset moulding, FRP/GFRP composites or polymer materials.

•  Electrical insulators, busbar supports, switchgear parts, meter boxes, distribution enclosures and engineered moulded components.

•  Tractor, earthmoving, construction equipment, automotive OEMs or industrial component supply chains.

•  Material sampling, moulding trials, product approvals and OEM vendor-development processes.

•  Strong industrial B2B sales, account development and technical-commercial negotiation skills.

•  Working understanding of SMC/DMC/BMC materials, compression moulding, component applications and basic performance requirements.

•  Ability to discuss specifications, drawings, samples and trials with customer technical and procurement teams.

•  Effective presentation, follow-up, CRM reporting and cross-functional coordination skills.

•  Willingness to undertake regular field visits and travel across North India.

Experience

•  5–10 years of relevant industrial B2B, technical sales or business-development experience with manufacturers, moulders, industrial OEMs or component suppliers.

•  Demonstrated capability in customer acquisition, technical enquiries, commercial negotiation and order conversion.

Mandatory Vehicle, Laptop & Mobile Requirement

•  Candidate must own a personal four-wheeler and hold a valid driving licence; fuel and travel reimbursement as per company policy.

•  Candidate must be able to use a laptop, mobile communication and CRM tools for customer and sales reporting.

Education

•  Continuous regular education; B.E./B.Tech, technical diploma or MBA with relevant industrial sales experience preferred.

Benefits

Probation Period

•  Duration: 4–6 months.

Compensation Structure

•  Total CTC: ₹5–7.5 lakh per annum, based on experience and suitability.

Sales Incentive

•  2% incentive on monthly sales generated, subject to the company incentive policy.