Sales Executive

Company: Gramik Fresh – Gramik

Department: Output / Fresh Produce

Location: Lucknow

Experience: 1 –3 Years

Job Summary

Gramik is looking for a dynamic and result-oriented Sales Executive – General Trade with experience in the fruits and vegetables (FNV) trade, particularly in mandi-based sales, wholesale markets, and general trade distribution.

The candidate will be responsible for developing and managing sales of fresh fruits and vegetables to mandi traders, retailers, wholesalers, local distributors, shopkeepers, and other general trade customers. The role requires strong market knowledge, customer relationships, negotiation skills, and the ability to achieve daily and monthly sales targets while maintaining healthy gross margins.

Key Responsibilities

• General Trade Sales & Business Development
• Develop sales of fruits and vegetables in mandis and general trade markets.
• Identify and onboard new customers, including mandi traders, wholesalers, retailers, commission agents, and local shopkeepers.
• Build and maintain strong relationships with existing customers to generate repeat business.
• Conduct daily market visits to generate leads and convert them into regular customers.
• Drive daily and monthly sales targets through customer acquisition and repeat orders.
• Explore new markets and business opportunities within the assigned territory.
• Mandi & Market Operations
• Develop a strong understanding of daily mandi rates, market demand, product availability, and price fluctuations.
• Maintain regular contact with mandi traders, arthiyas, wholesalers, and retailers.
• Understand customer preferences regarding product quality, size, grade, packaging, and pricing.
• Monitor competitor pricing and market trends to identify sales opportunities.
• Negotiate selling prices and commercial terms to achieve targeted margins.
• Order Booking & Payment Collection
• Generate daily customer orders and ensure timely order confirmation.
• Follow the company's approved payment policy, including COD transactions wherever applicable.
• Ensure payment collection and verification before dispatch or further supply, as per company policy.
• Maintain customer-wise sales, payment, and outstanding records.
• Follow up on pending payments and resolve billing or quantity-related discrepancies.
• Ensure no unauthorised credit or supply is extended to customers.
• Coordination with Procurement & Operations
• Coordinate with procurement teams to ensure availability of products as per customer demand.
• Share daily market demand, customer requirements, and expected sales volumes with the operations team.
• Coordinate with warehouse teams for sorting, grading, packing, weighing, and dispatch.
• Ensure customers receive the right quantity and quality within committed delivery timelines.
• Coordinate customer complaints, quality rejections, and replacement requirements.
• Reporting & MIS
• Maintain daily sales reports, customer-wise orders, product-wise sales, and collection details.
• Track daily and monthly sales achievement against assigned targets.
• Share competitor pricing, market intelligence, and new customer opportunities.
• Monitor product-wise gross margins and report deviations.
• Provide regular updates to the Sales Manager / Output Business Head.
  

• Graduate preferred; candidates with relevant mandi and FNV trade experience may also apply.
• 1–3 years of experience in fruits and vegetables sales, preferably in mandi-based wholesale or General Trade.
• Existing contacts with mandi traders, wholesalers, retailers, arthiyas, and local distributors will be an advantage.
• Good understanding of fruits and vegetables, market pricing, quality, and grading.
• Experience in customer acquisition, sales negotiation, order booking, and payment collection.
• Basic knowledge of mobile-based reporting, Excel, WhatsApp, and sales MIS.
• Willingness to travel extensively within the assigned market and work flexible hours, including early mornings when required.