Marketing Executive

About Threecolts

Threecolts is the leading software suite for online & offline consumer brands (Amazon, Walmart, Target, Shopify, eBay, etc.). We’ve built a powerful ecosystem of software solutions to help businesses grow smarter — from revenue recovery and retail finance, to multichannel operations and pricing optimization. With over 500 employees globally and strong backing, we’re scaling fast across new markets and new partner channels.

Who We Are

We’re a global team built for speed, trust, and impact. As an AI enabled company, AI is integrated across Threecolts from development through to operations, empowering teams to move faster, build better, improve quality, and make more informed decisions. We hire exceptional people from all backgrounds and give them the autonomy to move fast and the accountability to deliver, where you will wear multiple hats, take ownership of challenges, and proactively solve problems beyond your immediate scope. Change is constant, ambiguity is part of the deal, and clear, concise communication is how we stay aligned, so when in doubt, bring people in.

🔥 Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and other relevant digital marketing channels.
• Develop data-driven campaign strategies to increase app installs, customer acquisition, conversions, and overall revenue.
• Monitor campaign performance, analyze key metrics (CTR, CPC, CPA, ROAS, ROI), and implement continuous optimization to maximize results.
• Conduct audience research, keyword planning, A/B testing, and budget allocation to improve campaign efficiency and performance.
• Track conversions and attribution using Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics tools to generate actionable insights.
• Collaborate with Product, Design, and Content teams to create high-performing ad creatives, landing pages, and campaign assets.
• Identify new growth opportunities, advertising channels, and optimization strategies to achieve the company's marketing objectives and drive sustained business growth.
  
  

😊 About You

• 5–7 years of hands-on experience in performance marketing with expertise in Google Ads and Shopify.
• Proven experience in planning, executing, optimizing, and scaling paid advertising campaigns to drive customer acquisition and revenue growth.
• Strong understanding of campaign strategy, audience segmentation, budget management, bidding strategies, and conversion optimization.
• Proficiency in performance tracking, attribution analysis, and reporting using tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads.
• Experience managing app install, eCommerce, or SaaS performance marketing campaigns with a strong focus on ROI and ROAS.
• Strong analytical and problem-solving skills with the ability to derive actionable insights from campaign data and continuously improve performance.
• Excellent communication, stakeholder management, and collaboration skills with a proactive, results-oriented mindset focused on achieving measurable business growth.
  
  

💼 What we’re looking for

We are looking for a results-driven Ads Manager with proven expertise in Google Ads and Shopify to plan, execute, and optimize high-performing paid marketing campaigns. The ideal candidate is analytical, data-driven, and passionate about driving customer acquisition, app installs, and revenue growth through continuous campaign optimization and performance marketing strategies.

⛳️ Compensation, Perks & Benefits

• 40 days Leave
• Healthcare benefits
• Regular rate reviews and bonus opportunities

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