Content Brand Manager

Who We Are

42Peaks is a product-driven company where brands and interfaces come to life from scratch. We’re small enough that your visual design decisions can have an immediate impact, and established enough that you’ll collaborate with cross-functional experts who genuinely value design as integral to the product experience.

We are seeking a highly motivated and results-driven Content + Brand Manager to join our team.

Key Responsibilities

• Brand Strategy & GTM
• Drive brand positioning, messaging, and Go-To-Market (GTM) strategies
• Build integrated marketing plans aligned to brand and business goals
• Translate consumer insights into impactful brand narratives and campaigns
• Omnichannel Campaign Planning & Execution
• Plan and execute campaigns across:
• Digital (social, performance, content)
• Influencer and community marketing
• On-ground activations and BTL
• Ensure consistent brand experience across all consumer touchpoints
• Brand Growth & Performance
• Drive customer acquisition, engagement, and retention strategies
• Work with performance team to track and optimize key metrics such as:
• Brand recall and engagement
• Conversion rates
• Identify growth levers across the consumer journey and lifecycle
• Stakeholder & Client Collaboration
• Work closely with founders, marketing teams, and internal stakeholders
• Act as a brand custodian, ensuring alignment across all initiatives
• Lead discussions around brand strategy, campaigns, and performance
• Program & Execution Management
• Own end-to-end execution of marketing initiatives and campaigns
• Coordinate with cross-functional teams (creative, performance, content, tech)
• Ensure timely, high-quality delivery across all workstreams
• Content & Communication
• Collaborate with creative teams to develop:
• Strong, differentiated brand messaging
• Platform-specific content strategies
• Maintain consistency in brand voice, tone, and storytelling
  

• Strong and functional understanding of:
• Consumer marketing and brand building
• Performance marketing and digital ecosystems
• Social media and content strategy
• E-commerce / D2C / Q-commerce platforms
• On-ground and experiential marketing
• Ability to build and execute omnichannel brand strategies
  

• Mentorship Programmes: Learn from seasoned designers and cross-functional leaders.
• Conference/Workshop/Training Reimbursements: Support for ongoing professional development.
• Comprehensive Health Insurance: Your well-being matters.
• Remote-First Culture & Flexible Hours: Work when and where you’re most productive.
• Equity or Profit Sharing: Have a real stake in our success.
• Generous Paid Time Off & Mental Health Days: Take time to recharge and reset.
• Free Mental Health Counselling: Access professional support when you need it.
• Inclusive Decision-Making: Influence product direction from the earliest stages.