Vendor Marketing Manager

Job Title: Vendor Marketing Manager

Location: Hyderabad & Kolkata | Work From Office (WFO)

Shift/Working Hours: US Shift | 3PM-12AM

Employment Type: Full-time | New Position

Company Overview

Sarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, eLearning, proctoring solutions, and thought-leadership media.

Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.

About The Role

• We are seeking a result-oriented Vendor Marketing Manager to drive NetCom Learning’s strategic growth across key technology partner ecosystems, including Microsoft, Cisco, AWS, and Google Cloud.
• This role owns end-to-end vendor-aligned demand generation and GTM initiatives, translating partnerships into measurable pipeline and revenue impact.
• Success in this role means driving high-performing campaigns, leading cross-functional execution, and delivering data-backed insights to leadership while mentoring a growing vendor marketing team.
• What’s in It for You (Leadership Role)
• Ownership of high-impact vendor GTM and demand-generation initiatives with global technology leaders
• Direct exposure to leadership-level decision-making and strategic planning
• Opportunity to shape scalable marketing frameworks and mentor emerging talent
• Strong visibility and career growth within a fast-evolving, AI-driven learning ecosystem
  
  

• Design and lead digital and offline demand-generation campaigns to drive qualified pipeline growth
• Own and execute vendor-aligned GTM strategies and internal execution roadmaps
• Develop ICP-based targeting, messaging, and campaign positioning strategies
• Optimize campaign performance using analytics such as CPL, ROAS, and conversion metrics
• Introduce innovative demand channels including webinars, co-marketing programs, and virtual/in-person events
• Lead cross-functional alignment with Sales, Product, Finance, Marketing, and Alliances teams
• Act as the internal owner for vendor initiatives, escalations, and performance reviews
• Mentor and guide Vendor Marketing Executives to ensure high-quality execution
• Align demand programs with sales targets to improve lead-to-opportunity conversion
• Support sales enablement with industry insights and solution-level positioning
• Track and analyze vendor ecosystem trends, competitors, and market opportunities
• Own dashboards, CRM insights, and ROI-driven performance reporting for leadership
  
  

• Vendor partnership management & ecosystem marketing
• B2B demand generation & GTM strategy execution
• Cross-functional stakeholder leadership
• Campaign analytics, reporting, and ROI optimization
• Sales enablement & pipeline acceleration
• Market intelligence and competitive analysis
  
  

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
• 3–5+ years of experience in vendor marketing, B2B demand generation, GTM strategy, or partner ecosystems
• Experience working with cloud or technology vendors (Microsoft, AWS, Cisco, GCP preferred)
  
  

• Opportunity to work with industry-leading experts and global technology vendors
• Exposure to cutting-edge learning, cloud, and AI-driven solutions
• Collaborative, inclusive, and high-growth work culture
• Ongoing professional development and leadership growth opportunities