ASO

Job Description

Who are we?

Ahoy there, fellow gamers and game lovers! Have you heard of GunjanApps Studios? Of course you have, silly! Were the largest gaming company in the early years learning space in India! With over 200 million downloads, 50 million reviews, and 40+ games, our work speaks for itself!

Our mission? To bring smiles to the faces of millions and millions of children as they experience the magic of technology through our games. We dream big, with the goal of becoming the largest gaming company in the world. We want to see every kid on this planet playing games of GunjanApps, because learning and having fun should always be at the center of our games. So come join our adventure, and lets spread joy through gaming together!

Who are we looking for?

Hey you, you creative genius! If you can bring your wildest imagination to life on the screen and spin an epic story, then youve come to the right place! And if you can conjure up characters in your mind and bring them to life on the screen, we want you! But wait, theres more! Youve got to be an amazing storyteller too, with creativity, ingenuity, and inventiveness as your superpowers! So dust off that magic wand and put on your storytelling hat, because were ready to see what kind of wonders you can weave!

Job Responsibilities

• Proven knowledge of mobile platforms and technologies.
• Write game descriptions and titles using researched keywords to maximize discoverability.
• Develop standardized data sets, metrics, and reports to monitor GunjanApps KPIs. In charge of release/submission process, managing localization admin process, assisting with creating and delivering post-release and monthly reports and updates.
• Opportunity to advise on cutting edge tests and experiments for our portfolio of games liaising with internal teams and acquire expert ASO knowledge and implement findings.
• Responsible for identifying new ASO opportunities on both Google Play and App Store and suggesting recommendations to grow organic install footprint. Ensure all games appear at the top of search results.
• Carry out research projects aiming at monitoring and reporting mobile market trends and opportunities to grow organic install volume. Perform ad hoc analysis to understand changes in key metrics.
• Work with creative and development teams to maintain, test, and improve our app listing details across the Apple and Google Play App Store.
• Run channel execution and optimization regularly, including tracking install patterns, leading research projects, and leveraging findings to optimize our app listings.
• Lead A/B test efforts utilizing the built-in app store tooling and coordinate creation of required test assets.
• Communicate program performance and increase buy-in for organic app acquisition vision.
• Stay ahead of advances in ASO and act as a subject matter expert.
  
  

• Bachelor’s Degree in a related field
  
  

• 3+ years of proven ASO experience, executing an enterprise-level ASO Program, or 1+ years of ASO with a deep background in SEO.
• Technical mastery of app store search and ranking factors.
• Strong communication skills (written and verbal).
• An up-to-date, working knowledge of current, past, and projected trends in the ASO industry.
• Experience with keyword research for app stores.
• Experience analyzing analytics data and providing recommendations for ASO, paid app campaigns, and the broader business.
• Experience with ASO tools such as Google Play Console, Apple App Store Connect, and Sensor Tower, App Annie.
• Thorough working knowledge of app listing guidelines, requirements, and restrictions for Apple and Google Play App Store.
• Exposure to standard app development and release processes.
  
  

• Industry Competitive Salary
• EPF,
• Gratuity,
• Annual Bonus
• ESIC