Regional Sales Manager

About The Team

The Sales team at Redington is responsible for driving business growth, market expansion, and partner success across a diverse portfolio of technology products, solutions, and services. The team collaborates with vendors, distributors, channel partners, retailers, and internal stakeholders to strengthen market presence, increase customer reach, and deliver sustainable business growth.

Who We're Looking For

We are seeking an experienced sales leader with a strong track record in channel sales, business development, and distribution management. The ideal candidate will possess excellent commercial acumen, stakeholder management capabilities, and the ability to lead large sales teams while consistently delivering revenue growth and business objectives.

Your Role

As a Regional Sales Manager, you will be responsible for developing and executing regional sales strategies, driving revenue and collection targets, expanding market share, and strengthening partner relationships across the assigned territory. You will work closely with vendors, channel partners, distributors, customers, and internal teams to achieve business goals while ensuring operational excellence.

Key Responsibilities

Sales Strategy & Business Growth

• Develop and execute regional sales strategies aligned with business objectives.
• Drive achievement of revenue, profitability, market share, and collection targets across the assigned region.
• Identify new business opportunities and develop plans to increase market penetration and channel reach.
• Analyze market trends, customer requirements, and competitive activities to drive business growth.
• Collaborate with business teams and vendors to implement growth initiatives, product launches, and promotional programs.
  
  

Channel & Partner Management

• Build and maintain strong relationships with vendors, channel partners, distributors, and key customers.
• Drive partner engagement, enablement, and business development initiatives.
• Identify, evaluate, and onboard new channel partners to expand market coverage.
• Conduct regular business reviews and joint planning sessions with key partners.
• Resolve escalated partner issues and ensure a high level of partner satisfaction.
  
  

Revenue, Collections & Credit Management

• Drive achievement of sales and collection targets across the region.
• Monitor receivables, overdue payments, and partner credit performance.
• Collaborate with finance and credit teams to manage business risks and improve cash flow.
• Support decision-making related to partner credit limits and risk assessments.
• Ensure adherence to company policies and financial controls.
  
  

Inventory & Operations Management

• Drive effective demand planning and inventory management to support business objectives.
• Monitor stock availability, inventory ageing, and liquidation initiatives.
• Collaborate with supply chain and business teams to ensure optimal stock allocation and product availability.
• Ensure compliance with operational processes and governance standards.
  
  

Team Leadership & Development

• Lead, mentor, and develop a high-performing sales team across the region.
• Define goals, monitor performance, and provide coaching to drive team effectiveness.
• Conduct regular business reviews and performance discussions with team members.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Drive capability development through training and knowledge-sharing initiatives.
  
  

You're the Right Fit If

• You hold a Bachelor's degree in any discipline; a full-time MBA in Sales and Marketing is preferred.
• You have 10–15 years of experience in sales, distribution, channel management, or business development roles.
• You possess at least 6 years of experience in channel sales, enterprise sales, or regional sales management.
• You have a strong understanding of sales, distribution, and channel management processes.
• You possess excellent communication, negotiation, and relationship management skills.
• You have demonstrated success in leading large sales teams of 10–15 members or more.
• You have strong market knowledge and commercial acumen within your industry segment.
• You are willing to travel extensively across the assigned region.
  
  

Core Competencies

• Sales Strategy & Execution
• Business Development
• Channel Sales Management
• Partner Relationship Management
• Revenue Growth Management
• Territory Management
• Market Expansion
• Credit & Risk Management
• Inventory & Demand Planning
• Team Leadership
  
  

Behavioral Skills

• Strategic Thinking
• Leadership & Coaching
• Communication & Influencing
• Negotiation Skills
• Customer Focus
• Problem Solving
• Collaboration & Teamwork
• Ownership & Accountability
• Results Orientation
• Adaptability & Resilience
  
  

Tools & Processes (Optional)

• CRM Platforms
• Distributor Management Systems (DMS)
• Sales Analytics & Reporting Tools
• Inventory Management Systems
• Microsoft Excel & PowerPoint
• Sales Forecasting & Planning Tools
  
  

About Redington

Redington is one of the largest technology solutions orchestrators across India, the Middle East, and Africa. Today, we are a $11.8 billion organization with strong foundations in distribution, cloud, cybersecurity, and emerging technologies.

We are evolving from a successful legacy business into a next-generation technology enablement powerhouse—unlocking new revenue streams, transforming our operating model, and building an enterprise that is more digital, more agile, and future-ready.

Redington Is Recognized For Its

• Deep and extensive distribution network
• Strong presence in high-growth emerging markets
• Unmatched breadth of technology ecosystem partnerships

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