Adobe Marketo Specialist

Are you looking to power the next leap in the exciting world of advanced electronics? Do you want to help solve problems that drive success in the rapidly evolving technology and connectivity landscape? Then bring your problem-solving, passion, and creativity to help us power the next leap in electronics.

At Qnity, we’re more than a global leader in materials and solutions for advanced electronics and high-tech industries – we’re a tight-knit team that is motivated by new possibilities, and always up for a challenge. All our dedicated teams contribute to making cutting-edge technology possible. We value forward-thinking challengers, boundary-pushers, and diverse perspectives across all our departments, because we know we play a critical role in the world enabling faster progress for all. Learn how you can start or jumpstart your career with us.

Job Description

Position Title: Adobe Marketo Specialist

Qnity Electronics is a dynamic $2 billion multinational corporation, recently spun off from DuPont. We are pioneering innovative customer experiences through cutting-edge digital marketing solutions and transforming how businesses engage with their audiences in the electronics industry.

Position Overview

We are seeking an experienced and energetic Adobe Marketer Professional to join our growing digital marketing team. This permanent role requires a technically proficient marketing automation expert with 5-6 years of hands-on experience in Adobe Marketing Cloud solutions. The ideal candidate will be passionate about implementing innovative marketing solutions, optimizing customer journeys, and driving measurable business results through strategic campaign execution.

Key Responsibilities

Adobe Marketing Platform Management

• Design, configure, and deploy sophisticated marketing campaigns, workflows, and engagement programs within Adobe Marketo Engage
• Build and optimize smart campaigns, segmentation strategies, and personalization rules to enhance customer engagement and conversion rates
• Implement A/B testing frameworks and multivariate testing to continuously improve campaign performance
  
  

- Troubleshoot campaign logic, lead scoring models, and data flow issues with technical precision-

• Stay current with Adobe platform updates and identify opportunities to adopt new features for competitive advantage
• Develop creative campaign strategies that leverage personalization, dynamic content, and behavioural triggers
• Analyse campaign performance metrics and provide actionable insights for continuous improvement
  
  

Lead Management & Nurturing

• Develop and execute comprehensive lead management strategies including lead scoring, routing, and lifecycle management
• Design and optimize lead nurturing programs across multiple channels to move prospects through the marketing funnel
• Create sophisticated lead funnelling strategies that align with sales objectives and revenue goals
• Monitor lead quality metrics and implement data-driven improvements to conversion rates
  
  

Marketing Automation & Integration

• Implement and maintain integrations between Adobe Marketo and critical platforms including SiteCore XM Cloud , Salesforce CRM, LinkedIn, and other marketing technology solutions
• Ensure seamless data synchronization and system interoperability across the marketing tech stack
• Monitor API connections, resolve sync failures, and troubleshoot integration bottlenecks proactively
• Collaborate with IT teams to design scalable integration architectures
  
  

Technical Documentation & Support

• Create comprehensive documentation for campaign workflows, system configurations, and best practices
• Serve as the subject matter expert for Adobe Marketo within the organization
• Provide training and support to marketing team members and stakeholders
• Escalate complex technical issues to Adobe support or internal engineering teams when necessary
  
  

Cross-Functional Collaboration

• Partner with marketing, sales, IT, and analytics teams to translate business requirements into technical solutions
• Participate in strategic planning sessions to align marketing automation initiatives with business objectives
• Collaborate with content teams to ensure seamless execution of multi-channel campaigns
• Contribute to sprint planning, backlog grooming, and agile project management processes
  
  

Required Qualifications

Education

• Bachelors degree in marketing, Information Technology, Computer Science, Marketing Technology, or related field
  
  

Experience

• 5-6 years of hands-on experience with Adobe Marketo Engage, including campaign execution and platform administration
• Proven track record in lead management, lead nurturing, and marketing funnel optimization
• Demonstrated experience integrating Adobe Marketo with AEM/SiteCore XM Cloud, Salesforce, LinkedIn, and other marketing platforms
• Strong background in digital marketing with understanding of multi-channel campaign strategies
  
  

Technical Skills

• Deep expertise in Adobe Marketing Cloud solutions, particularly Marketo Engage
• Strong understanding of marketing automation workflows, APIs, and data architecture
• Proficiency in HTML/CSS for email template customization (preferred)
• Experience with CRM platforms, particularly Salesforce
• Knowledge of data management, segmentation, and targeting strategies
• Familiarity with marketing analytics and reporting tools
  
  

Preferred Qualifications (Good-to-Have)

• Adobe Marketo Certified Expert or Adobe Marketo Certified Professional certification
• Demonstrated proclivity for designing innovative marketing automation solutions and implementing creative campaign approaches
• Strong passion for staying current with digital marketing trends, technologies, and best practices
• Experience with additional Adobe Experience Cloud products (Analytics, Target, Campaign)
• Background in B2B or B2C electronics/technology marketing
• Familiarity with marketing attribution models and ROI analysis
  
  

Core Competencies

• Exceptional problem-solving abilities with meticulous attention to detail
• Analytical mindset with ability to interpret complex data and develop actionable insights
• Strong systems thinking and ability to understand interconnected marketing technologies
• Identifying issues, comparing data sources, and developing effective solutions
• Expressing ideas clearly and persuasively to both technical and non-technical audiences
• Excellent interpersonal skills with ability to build relationships across departments
• Strong presentation skills for stakeholder updates and strategy sessions
• Active listening skills and ability to translate business needs into technical requirements
  
  

Work Environment

• Fast-paced, collaborative multinational corporate environment
• Cross-functional team engagement across global time zones
• Flexibility required for shift work to support global operations
• Hybrid work model with occasional travel for team meetings and training
  
  

What We Offer

• Opportunity to shape customer experience strategy at a newly independent, innovation-focused organization
• Access to cutting-edge marketing technology and continuous learning opportunities
• Collaborative culture that values creativity, initiative, and results
• Competitive compensation and benefits package
• Career growth potential within a $2 billion global enterprise
  
  

Join our Talent Community to stay connected with us!

Qnity is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. If you need a reasonable accommodation to search or apply for a position, please visit our Accessibility Page for Contact Information.

Qnity offers a comprehensive pay and benefits package. To learn more visit the Compensation and Benefits page.

We use Artificial Intelligence (AI) to enhance our recruitment process.

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