Brand Marketing Lead

Reports to: VP Marketing

Location: Delhi NCR (on-site)

Team: you will shape and lead the brand function

Experience: 7+ years

Compensation: Competitive, commensurate with experience

About Dentalkart

Dentalkart is India's leading online dental marketplace. We supply the dentists, clinics, and labs that run the country's oral healthcare, from single-chair practices to multi-clinic groups, alongside a fast-growing base of everyday consumers. Waldent, our own brand, sits inside the catalog. Because dental practices reorder on a predictable cycle, the right merchandising, retention, and category decisions compound month after month. We are building a new, owner-led marketing structure, and this is one of five leadership seats in it.

Why this role exists

Today brand exists only as a reputation score. It needs an owner. You build how Dentalkart is perceived, remembered, and chosen, so that when a dentist or a consumer thinks about dental supplies, they think of us first. This seat creates the demand that performance marketing later captures more cheaply.

What You Own

• Brand perception and brand personality across every customer touchpoint
• Top-of-mind awareness and brand salience
• The social presence, the community, and the brand voice that runs through both
• The Dentalkart brand narrative, and the positioning of Waldent as a product brand in partnership with Category
  
  

• Define and write down the brand: positioning, personality, voice, and the few associations you want to own in the customer's mind
• Build an always-on social and content presence that grows salience, not just follower count
• Run brand campaigns and partnerships, including influencers and the dental community, that move awareness and consideration
• Stand up brand measurement: aided and unaided awareness, top-of-mind awareness, branded search volume, share of voice, sentiment, and brand-lift studies
• Shape and protect reputation alongside the ORM function, and treat sentiment as a managed asset
• Hand Performance and Merchandising a brand that makes their conversion easier
  
  

• Aided and unaided awareness and top-of-mind awareness in the target audience
• Branded search volume and share of voice
• Brand sentiment and reputation scores
• Community and social growth that ties to salience and consideration, not vanity reach
  
  

• By month 6, a measurable move in a hard brand metric you baselined early (branded search volume, aided or top-of-mind awareness, or share of voice), not just a brand document
• At least one brand campaign proven to have moved consideration or awareness, with the lift measured rather than asserted
• A brand platform adopted in practice across Performance, Merchandising, and Creative, visible in how they actually show up, so salience is compounding rather than sitting in a deck
  
  

• MBA or PGDM from a Tier-1 institute (IIM, ISB, XLRI, FMS, MDI, SPJIMR, IIFT or equivalent)
• 6+ years in brand marketing, brand management, or social and content brand building, ideally for a consumer or platform brand
• Experience building brand measurement (awareness, top-of-mind, sentiment, brand lift), not only running content
• Strong storytelling and creative judgement, with the rigour to prove brand impact
• A body of brand work with measured outcomes
  
  

• Experience taking a category or challenger brand from low to high salience
• Influencer and community-led growth experience
• Exposure to healthcare, wellness, or professional and expert audiences
  
  

• MBA or PGDM from a Tier-1 institute (IIM, ISB, XLRI, FMS, MDI, SPJIMR, IIFT or equivalent)
• 6+ years in brand marketing, brand management, or social and content brand building, ideally for a consumer or platform brand
• Experience building brand measurement (awareness, top-of-mind, sentiment, brand lift), not only running content
• Strong storytelling and creative judgement, with the rigour to prove brand impact
• A body of brand work with measured outcomes