Job Description: Performance Marketing Executive (2–3 Years’ Experience)

Position

Performance Marketing Executive

Experience

2–3 years

Location

Jabalpur

About the Role

We are looking for a data-driven and results-oriented Performance Marketing Executive to lead our paid digital marketing initiatives across multiple business verticals, including agribusiness, technology, and franchise development. The ideal candidate should have hands-on experience in planning, executing, optimizing, and scaling paid campaigns that generate measurable business outcomes.

Requirements

Key Responsibilities

●     Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube.

●     Drive qualified lead generation for B2B, B2C, dealer/distributor, and franchise acquisition campaigns.

●     Manage campaign budgets efficiently to maximize ROAS, CPL, and conversion rates.

●     Implement and maintain Meta Pixel, Google Tag Manager, GA4, and Conversion API for accurate tracking.

●     Develop audience strategies, including custom audiences, lookalike audiences, and remarketing campaigns.

●     Conduct A/B testing for creatives, landing pages, audience segments, and campaign messaging.

●     Collaborate with the content, design, and video teams to develop high-performing ad creatives.

●     Monitor campaign performance and generate actionable insights through regular reporting dashboards.

●     Stay updated on platform changes, emerging digital marketing trends, and new advertising features.

Required Skills

●     Strong hands-on experience with Meta Ads Manager and Google Ads.

●     Working knowledge of LinkedIn Ads for B2B generation.

●     Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.

●     Experience with lead generation campaigns, remarketing, and funnel optimization.

●     Understanding of landing page optimization and conversion rate optimization (CRO).

●     Ability to analyze campaign data and make data-backed optimization decisions.

●     Strong analytical, communication, and problem-solving skills.

Preferred Qualifications

●     Experience working with CRM platforms such as HubSpot or Zoho CRM.

●     Familiarity with marketing automation tools and email nurturing workflows.

●     Basic understanding of SEO and content marketing.

●     Experience with Looker Studio or Power BI for performance reporting.

What We’re Looking For

●     A performance-focused marketer who thinks beyond clicks and impressions.

●     Someone who understands business objectives and can translate them into scalable digital campaigns.

●     A proactive professional who enjoys experimentation, continuous learning, and delivering measurable results.

Key Performance Indicators (KPIs)

●     Cost per Qualified Lead (CPL)

●     Return on Ad Spend (ROAS)

●     Lead-to-Opportunity Conversion Rate

●     Campaign Conversion Rate

●     Customer Acquisition Cost (CAC)

●     Landing Page Conversion Rate

●     Overall Marketing ROI

Benefits

Benefits – Performance Marketing Executive (2–3 Years Experience)

• Competitive salary with annual performance appraisal.