Marketing Manager

ROCCO FORTE HOTELS

HOTEL SAVOY

Florence

MARKETING MANAGER

Main purpose:

The Marketing Manager is a multi-tasking marketer supporting an integrated marketing approach of the Hotel Savoy marketing activities. He/she executes all the key marketing activities, including collateral, advertising, digital, social, CRM, affinity partners and promotion in key markets. In doing so, the Marketing Manager is looking to develop both brand loyalty and revenue for the hotel. The Marketing Manager will promote the key brand programmes, promotions and new initiatives.

Reports to: General Manager and Director of Marketing, Northern Italy.

Main duties & responsibilities:

• Creation of marketing initiatives dedicated to the Hotel Savoy;

• Creation of marketing collaterals;

• Support in creating packages;

• Support in updating content on the website;

• Image library management;

• Management of CRM campaigns and data acquisition campaigns;

• Creation of gift vouchers and support executions of gift vouchers campaigns;

• Assist Head Office with the creation on material for their newsletters;

• Point of contact for the hotel to support ad hoc marketing requests;

• Support promoting the hotel F&B outlets through clear marketing actions (online and offline);

• Support with Digital and Social Media Activities;

• Execution of photo and video shootings, in collaboration with the Director of Marketing and the Centre: organization of all the pre-shooting details and support on site.

We offer:

• Permanent contract according to C.C.N.L. Settore Turismo.

• Learning & development activities and career opportunities.

• Opportunity to stay in one of our hotels at a reduced rate (35€ per night) upon reaching 6 working months. You will also be entitled to 50% discount at bars and restaurants of the Company and 20% discount on wellness treatments at our Spa and on products "Irene Forte".

• Staff celebrations.

Competencies required:

• Managing Team Performance: Sets high standards for oneself and Team Members, provides guidance, development and takes corrective action in order to achieve consistently high levels of service.

• Personal Effectiveness: Adapts interpersonal style and skills so that high quality results are achieved. Modifies behaviour to accommodate for certain individuals, situations and different tasks.

• Personal and team development: Seeks opportunities to learn and to develop themselves and others in order to add value to the performance of the department and hotel.

• Business awareness: Understands the direct connection between day-to-day service delivery and how it impacts departmental, hotel and company success.

• Service excellence: Delivers service standards, which consistently exceed guest expectations.

• Technically skilled: Demonstrates and understands job requirements and displays the technical skills and knowledge required to perform job well and in line with the departmental SOPs.

Other requirements:

• Bachelor’s or master’s degree- Marketing, Communications;

• Minimum 3 years Marketing experience;

• Communications savvy - verbal and written;

• Knowledge of Adobe Campaign Classic – (CRM) is a plus;

• Basic knowledge of digital and social media marketing;

• Excellent computer skills (PowerPoint, Excel, Word);

• Italian and English at advanced level.

Please apply forwarding your CV with full details and enclose the approval to process the personal data according to local privacy laws and standards (d.lgs. 196/03).