Performance Marketing Executive

This role is for one of Zepcruit's clients.

Job Title: Performance Marketing Specialist

Company: KIWI Kisan Window, Pvt. Ltd.

Location: Dehradun, Uttarakhand

Who We Are

KIWI Kisan Window is a pioneering and innovative food brand dedicated to delivering the Healthy Unique Flavours of India to every household. As a bridge between farmers and consumers, we are committed to promoting sustainable practices, empowering farmers, and offering high-quality, farm-fresh products that celebrate India’s rich culinary heritage.

Our journey has been fueled by a passion for redefining how people experience food—bringing fresh, authentic, and health-focused products to the forefront. Featured in Shark Tank India Season 4, we are proud to be recognized for our entrepreneurial spirit, innovation, and commitment to excellence.

Job Overview

We are seeking a results-driven Performance Marketing Specialist to manage, optimize, and execute digital marketing campaigns for KIWI Kisan Window's D2C platforms. The ideal candidate will focus on driving sales, maximizing ROI, and ensuring budget efficiency while collaborating across teams to deliver impactful marketing initiatives.

Key Responsibilities

• Develop and implement monthly performance marketing strategies with accurate forecasts.
• Develop and execute PPC advertising strategies across Meta Ads, and other platforms to meet business objectives and KPIs.
• Conduct keyword research, ad copywriting, and audience targeting to optimize campaign performance and maximize ROI.
• Monitor and analyze metrics, such as click-through rates, conversion rates, and cost-per-acquisition, making data-driven optimizations for continuous improvement.Maintain a return on ad spend (ROAS) of 2 or higher.
• Collaborate with the marketing team to create integrated campaigns and ensure consistency across digital channels.
• Stay updated on the latest industry trends, platform updates, and PPC best practices to inform strategies.
• Provide regular reports and insights, showcasing the impact of campaigns on business growth.
• Test new ad formats, bidding strategies, and targeting options to stay ahead of the competition.

Qualifications

• Minimum 1-2 years of experience in digital or performance marketing, preferably in D2C., with a strong focus on Meta Ads.
• Proven track record of managing successful PPC campaigns with measurable results.
• Ability to adapt to fast-paced environments and meet tight deadlines.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent communication and collaboration skills to work effectively within a team.

What We Offer

• Innovative Work Environment: Be part of a team that values creativity, collaboration, and innovation.
• Career Growth Opportunities: Enjoy professional development and opportunities for advancement.
• Continuous Learning: Access tools, technologies, and resources to stay at the forefront of performance marketing.