Website And ECommerce Specialist

Job Description

The IMG Ford.com Analyst & Program Manager is a key contributor to the team shaping experiences on ford.com. This role will provide crucial support to the Product Manager, assisting in the execution of global digital experiences in IMG and analyzing performance data across various IMG markets. The successful candidate will help translate user insights and market wants into actionable improvements, playing a vital role in rolling out digital experiences and enhancing revenue generation through seamless online experiences. This position requires a self-starter with strong project management skills, a keen analytical mind, and excellent cross-geographical coordination abilities.

Responsibilities

Key Responsibilities:

• Product Management Support:
• Assist the Product Manager in developing and maintaining the digital product roadmap and backlog for ford.com.
• Support the creation of detailed product requirements, user stories, and acceptance criteria based on user needs and business objectives.
• Help track product development progress, identify potential roadblocks, and ensure timely delivery of features and enhancements.
• Rollout Of Digital Experiences:
• Actively participate in the coordination and rollout of new digital experiences across various IMG markets on ford.com.
• Facilitate communication and collaboration with global marketing, regional marketing and IT to ensure market-specific requirements, localization, and compliance are addressed.
• Support the Product Manager in managing deployment schedules, stakeholder communications, and post-launch monitoring.
• Data Analysis & User Understanding:
• Assist in analysing data from ford.com (e.g., web analytics, user behaviour, A/B test results) to gain deep user understanding for digital buy journeys.
• Help conduct competitive benchmarking of digital experiences and identify emerging market wants and digital trends.
• Contribute to regular performance reporting, helping to identify insights and opportunities for optimization within the digital purchase funnel
• Funnel Metric Improvement & Lead Generation Support:
• Support initiatives aimed at improving key performance indicators (KPIs) related to the digital purchase funnel, such as conversion rates, engagement, and online sales completion.
• Assist in identifying areas for improvement in the digital journeys to enhance the quality and volume of online transactions and associated revenue.
• Collaborate with performance marketing and digital operations teams to ensure alignment on digital experience goals.
• Project Management & Cross-Geographical Coordination:
• Serve as a key point of contact for project-related communications, updates, and issue resolution with global teams.
• Maintain project documentation, track tasks, and manage timelines to ensure smooth execution of digital initiatives.
  
  
  

• Bachelors degree in business, Marketing, Computer Science, Engineering, or a related field.
• 5-7 years of experience in digital product support, digital marketing, publishing, project management, or data analysis within a digital context.
• Proven experience in supporting the execution of digital projects or product rollouts.
• Demonstrated analytical skills with experience in interpreting web analytics data to derive insights.
• Strong coordination and communication skills, with experience working across multiple geographies/time zones.
• Familiarity with digital buy experiences, e-commerce platforms, or transactional websites
  
  
  

• Experience in the automotive industry or with large, global consumer-facing websites.
• Familiarity with Agile methodologies (Scrum, Kanban).
• Experience with user research methodologies and tools.
  
  
  

• Analytics & Reporting: Working knowledge of web analytics platforms such as Adobe Analytics, Google Analytics, or similar.
• A/B Testing & Optimization: Familiarity with A/B testing tools (e.g., Adobe Target, Optimizely) and concepts of conversion rate optimization.
• Project Management & Collaboration: Proficient in project management tools (e.g., Jira, Asana, Microsoft Project) and collaboration platforms (e.g., Microsoft Teams, SharePoint).
• Data Visualization: Basic understanding or familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Microsoft Office Suite: Advanced proficiency in Excel and PowerPoint for data analysis and presentation.
  
  
  

• Excellent communication (written and verbal) and interpersonal skills.
• Strong analytical and problem-solving abilities with attention to detail.
• Highly organized and able to manage multiple tasks and priorities effectively.
• Proactive, self-motivated, and able to work effectively both independently and as part of a global team.
• Adaptability and willingness to learn new technologies and processes.
• Customer-centric mindset with an interest in improving digital user experiences