SALES OFFICER - SO

Role Objective:

Drive territory growth through distributor expansion, TSI performance, and primary + secondary sales achievement.

 Key KPIs:

●      Primary sales achievement (%)

●      Secondary sales growth (%)

●      Distributor productivity

●      TSI productivity (₹ per TSI)

●      Coverage & MSL compliance

 Key Responsibilities:

Distributor Management

●      Appoint new distributors

●      Manage and grow existing distributors

Sales Growth

●      Achieve primary & secondary targets

●      Ensure stock availability and rotation

Team Management

●      Handle TSIs and JSRs

●      Drive daily performance and productivity

Market Development

●      Expand coverage and increase outlet base

●      Monitor competition and pricing

Collections

●      Ensure timely payment and outstanding control

 Systems:

●      Monitor team through  Sales Dashboards + SFA systems

●      Ensure 100% data accuracy and reporting

Qualification:

●      Graduate

●      Strong FMCG experience required