Sales Manager K12 EdTech

Company Description

Spellzee is an IIT Madras–incubated language learning platform trusted by more than 15,000 parents. The company helps children build strong communication foundations through structured, learner-centric teaching. Spellzee currently offers eight languages—Tamil, Hindi, Malayalam, Kannada, Telugu, French, German, and Arabic—along with programs in Phonics, Reading, Grammar, Public Speaking, Spoken English, and Accent Training. With over 500 certified tutors and more than 1 million minutes of live classes delivered, Spellzee focuses on affordable, high-quality learning. The team is committed to creating measurable progress for every child through engaging, personalized instruction.

Company: Spellzee

Industry: EdTech

Role: Sales Manager

Employment Type: Full-Time

Work Mode: Hybrid / Office / Remote

Experience: 3+ years in K12 EdTech Sales

Language: Tamil Mandatory

About Spellzee

Spellzee is an EdTech company focused on developing English literacy and communication skills among children through live online learning programs.

We are growing rapidly and are looking for an experienced Sales Manager who can take complete ownership of our sales function and build a high-performing sales team.

About the Role

We are looking for a hands-on, result-oriented Sales Manager with proven experience in K12 EdTech sales.

This is a leadership and ownership role. The person will be responsible not only for managing counsellors but also for driving revenue, improving conversions, strengthening sales processes, developing the team, and building a scalable sales function for Spellzee's long-term growth.

The ideal candidate should be comfortable working with targets, numbers, CRM data, sales calls, counsellor performance, lead quality, conversion funnels, and daily sales operations.

Key ResponsibilitiesSales & Revenue Ownership

• Take ownership of overall sales revenue and monthly targets.
• Develop and execute strategies to achieve and exceed revenue targets.
• Monitor the complete sales funnel from lead generation to enrollment.
• Identify bottlenecks in the sales process and implement corrective actions.
• Improve lead-to-demo and demo-to-enrollment conversion rates.
• Track revenue, enrollments, average ticket size, conversion rates, and other key sales metrics.
• Build predictable and scalable sales processes for long-term growth.
• Work closely with the Marketing team to improve lead quality and campaign performance.

Team Management

• Lead, manage, and motivate the sales team.
• Set individual and team-level targets.
• Conduct daily sales reviews and performance tracking.
• Monitor counsellor productivity, follow-ups, conversions, and revenue contribution.
• Identify high performers and support underperforming team members through structured coaching.
• Conduct regular call reviews and provide actionable feedback.
• Train the team on product knowledge, sales pitch, objection handling, follow-ups, and closing.
• Build a performance-driven and accountable sales culture.

Sales Process & Operations

• Develop and improve sales SOPs, scripts, follow-up processes, and conversion strategies.
• Ensure proper CRM usage and accurate sales reporting.
• Analyse sales data and identify trends and opportunities.
• Create sales dashboards and reports for management review.
• Establish effective lead allocation and follow-up systems.
• Ensure leads are followed up systematically and within defined timelines.
• Continuously experiment with new sales approaches to improve conversions.

Long-Term Growth

• Build a scalable sales organisation as Spellzee expands.
• Develop Team Leads and future sales leaders.
• Create structured sales training and onboarding systems.
• Identify opportunities to increase customer acquisition, revenue, retention, and referrals.
• Work with the leadership team on long-term sales strategy and expansion plans.
• Take ownership of solving sales challenges instead of waiting for instructions.

Mandatory Requirement

Prior K12 EdTech sales experience is mandatory.

Candidates without K12 EdTech sales experience will not be considered for this role.

Candidates should have hands-on experience in areas such as:

• K12 EdTech counselling/sales
• Inside sales
• Online education sales
• Parent counselling
• High-volume lead management
• Demo-to-enrollment conversion
• Sales team management
• Revenue target management

Skills Required

• Strong K12 EdTech sales experience.
• Proven experience in achieving sales/revenue targets.
• Strong team management and leadership skills.
• Excellent communication and negotiation skills.
• Strong understanding of sales funnels and conversion metrics.
• Data-driven approach to sales management.
• Strong coaching and mentoring ability.
• Excellent objection-handling and closing knowledge.
• CRM experience.
• Ability to analyse sales performance and take corrective actions.
• Ability to work in a fast-paced startup environment.
• Strong ownership and accountability.
• Ability to build systems rather than depending only on individual performance.

We are looking for someone who:

• Thinks like a sales owner, not just a sales supervisor.
• Takes responsibility for numbers and outcomes.
• Is comfortable being measured against revenue and conversion targets.
• Can identify problems independently and take action.
• Can coach and develop salespeople.
• Understands both people management and numbers.
• Wants to build a long-term career with a growing EdTech company.
• Is willing to take ownership of building the sales function as Spellzee scales.

This is a long-term opportunity for someone who wants to grow with the company and play a significant role in building the sales organisation.

Important

This is a full-time role.

We are looking for serious candidates who are interested in a long-term opportunity with Spellzee.

The selected candidate will be expected to take ownership of sales performance, team productivity, conversions, and revenue growth.

Compensation

Salary: Based on experience, existing compensation, and demonstrated sales performance.

Additional performance-based incentives may be applicable based on the company's sales incentive structure.

Apply Now

If you have strong K12 EdTech sales experience and are looking for an opportunity to build, lead, and scale a sales organisation, we would like to hear from you.