Sales Executive

Job Title - Sales Officer

Function - Sales – General Trade

About The Role

As the custodian of Nestlé business in the assigned territory, you will own sales delivery end-to-end - ensuring product availability across relevant channels, planning and achieving monthly/annual targets, building distribution capability, strengthening trade relationships, executing activations/visibility programs, and coordinating cross-functionally to meet overall sales objectives. You will report to the Area Sales Manager and be accountable for timely feedback and the execution of all operational programs in your area.

Key Responsibilities

• Plan and achieve monthly and yearly sales targets; set monthly/quarterly/yearly targets for each distributor in the region.
• Ensure product availability at all relevant channels through the distributor sales force per company guidelines, drive redistribution value and volume targets.
• Build and enhance trade relations; drive continuous market development and addition of new outlets for wider coverage.
• Own distribution setup and secondary sales force deployment; extend support for implementation of all activities through the secondary sales network.
• Implement all trade/consumer activations and merchandising (visibility) programs with timely, quality feedback as per guidelines.
• Ensure distributors’ compliance with roles and responsibilities; develop each distributor profitably and execute sales/discount/trading terms as determined by the company.
• Monitor and minimize bad-goods returns; track deliveries from distributors to customers and ensure effective market coverage.
• Monitor distributor overheads and profitability (ROI); build strong business relationships with distributors, trade, and key accounts in assigned territories.
• Produce accurate and timely market intelligence reports (competitor activity, price changes, promotional support) and coordinate communication between the team and distributor management.
• Lead people process for the secondary sales force - performance evaluations, training, and cost optimization - while complying with all company policies, instructions, and directives.
  
  

Qualifications

• Strong communication skills with poise and confidence.
• Analytical approach; flexible, resourceful, and innovative mindset to solve on-ground challenges.
• Proven experience in FMCG/channel sales covering distributor handling, market coverage expansion, and trade relationship management.
  
  

About Us At Nestlé, our purpose is to shape a better and healthier world, inspire people to live healthier lives, and deliver impact at a scale that truly makes a difference. We believe in a diverse, supportive and collaborative culture one that encourages innovation, embraces new ideas, and empowers individuals and teams to win. We’re driven by people who are friendly, respectful and inspiring people who genuinely care about the lives we touch every single day.

Diversity & Inclusion At Nestlé, we are committed to building an inclusive workplace where everyone feels respected, valued, and empowered to contribute. We celebrate diversity in all its forms gender, culture, abilities, backgrounds and perspectives because we believe it makes us stronger. We are dedicated to providing equal opportunities and creating an environment where people can bring their authentic selves to work and thrive.

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