Regional Visual Merchandiser

Key Responsibilities

• Store VM Execution & Standards
  
  

Ensure all stores in North adhere to brand VM guidelines and maintain high visual

standards.

Plan and execute monthly and seasonal VM changeovers across retail, MT, and GT

formats.

Drive consistent implementation of store window concepts, planograms, and fixture

merchandising.

Monitor inventory, availability, and upkeep of VM props and collaterals.

• New Store Openings (NSOs)
  
  

Take end-to-end ownership of VM execution for all North NSOs.

Collaborate with Projects for timely fixture availability and with Retail Ops for store

readiness.

Ensure VM setup is completed as per timelines (D-2 completion) and brand

specifications.

• Audit Management
  
  

Conduct regular physical and virtual VM audits for all North stores.

Share actionable feedback with store teams and follow up for timely closure.

Maintain monthly audit reports, scoring, and adherence to SOPs.

• Campaign Management
  
  

Drive all promotional, tactical, and thematic campaigns across North.

Ensure timely installation of creatives, branding, and in-store communication.

Coordinate with marketing for launch calendars and ensure zero misses.

• Cost Control & Vendor Management
  
  

Manage VM budgets for North and ensure cost-effective execution.

Evaluate, onboard, and manage local VM vendors for fabrication, printing, and repair

works.

Ensure quality checks, timely deliveries, and negotiation for better cost control.

• Repair & Maintenance
  
  

Ensure all VM fixtures, signages, and store elements remain operational.

Track R&M requests, approve vendor jobs, and ensure SLA-based closures.

• Cross-Functional Collaboration
  
  

Work closely with Retail Ops for store readiness and daily VM requirements.

Align with Marketing, Projects, and Supply Chain for execution planning.

Coordinate with central VM team for guidelines, designs, and innovations.

• Reporting & Documentation
  
  

Maintain weekly MIS on audits, NSOs, campaign execution, and expenses.

Provide region-specific insights on customer behaviour and VM effectiveness.

Share competitive benchmarking from North market.

Key Skills Required

Strong understanding of retail VM and store layouts.

Excellent project management skills with ability to handle large-scale rollouts.

Vendor negotiation and cost management skills.

Good communication and team coordination capabilities.

Eye for detail, aesthetics, and brand consistency.

Ability to travel extensively across North.

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