Marketo Specialist

• Design, build, deploy, and optimize marketing automation campaigns using Adobe Marketo Engage.
• Create and manage email marketing campaigns, landing pages, forms, smart campaigns, and nurture programs.
• Develop and maintain lead lifecycle processes, lead scoring models, and lead routing workflows.
• Collaborate with Marketing, Sales, and Operations teams to understand business requirements and implement effective automation solutions.
• Manage audience segmentation and database hygiene to ensure accurate targeting and optimal campaign performance.
• Monitor campaign performance and generate reports, dashboards, and insights to improve marketing effectiveness and ROI.
• Integrate Marketo with CRM platforms such as Salesforce, Microsoft Dynamics, or other enterprise applications.
• Troubleshoot campaign, workflow, and integration issues while ensuring smooth platform operation.
• Implement best practices for email deliverability, compliance, data governance, and marketing operations.
• Support A/B testing and optimization initiatives to improve engagement, conversion rates, and customer experience.

Key Skills:

• Experience working within the Marketing automation platform Marketo 
•  Experience in Adobe marketing suite integrating Marketo with other platforms
• Hands-on experience working at an agency covering Fortune 500 client accounts or within an internal email department of a Fortune 500 firm managing a campaign portfolio
• Excellent verbal and written communication skills required, Experience & extensive knowledge on onboard Marketing Automation platform.
• Exceptional organizational and time management skills.
• Ability to prioritize and manage multiple, parallel project deadlines in a cross-functional team environment.
• Knowledge of database management concepts and best practices Experience in one of the Methodologies - Waterfall, Agile Scrum, Agile Kanban.
• Exposure to Adobe Marketing Cloud - Adobe Marketo Exposure to Salesforce for contact management Exposure to SQL Server, SQL MySQL or PostgreSQL Azure Blob Storage.