MARKETING EXECUTIVE - SUNBAN

Marketing Campaign Planning & Execution

• Plan, execute, monitor, and optimize BTL marketing campaigns to drive category growth and market impact
• Track campaign performance, gather feedback from internal teams and customers, and continuously improve campaign effectiveness
• Ensure timely and high-quality rollout of marketing initiatives across regions and channels
  
  

• Liaise with external vendors and agencies to develop catalogues, sales tools, marketing collaterals, and promotional gifts
• Manage procurement timelines, cost efficiency, and quality standards for all marketing assets
  
  

• Collaborate with internal stakeholders (Sales, Finance, Purchase, Brand, and Communications) to ensure alignment on campaign objectives
• Manage budget planning, monitoring, PO creation, approvals, and cost tracking for category marketing initiatives
• Ensure optimal utilization of marketing budgets and ROI-driven decision-making
  
  

• Partner with Brand and Communication teams to ideate innovative and impactful marketing campaigns
• Contribute creative inputs for campaign themes, messaging, visual identity, and execution formats
  
  

• Conduct regular market visits to understand customer needs, competitor activity, and emerging trends
• Translate on-ground insights into actionable marketing strategies and category growth opportunities
  
  

• Leverage Excel for campaign tracking, budget monitoring, performance reporting, and insights generation