IN-Senior Associate-Dynamics CRM Agentic AI PCF-GCC-Advisory-Chennai

Line of Service

Advisory

Industry/Sector

Not Applicable

Specialism

Operations

Management Level

Senior Associate

Job Description & Summary

At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.

Those in Microsoft Dynamics CRM at PwC will specialise in analysing client requirements, implementing CRM software solutions, and providing training and support for seamless integration and utilisation of Microsoft CRM applications. Working in this area, you will enable clients to optimise operational efficiency and achieve their strategic objectives.

*Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. "

 

Responsibilities

• Customize and configure Microsoft Dynamics 365 CE to meet business requirements. 

• Design and develop AI solutions using Microsoft Copilot Studio, Microsoft 365 Copilot extensibility, Azure OpenAI Service, and Azure AI Foundry. 

• Build and deploy conversational AI agents, chatbots, and enterprise Copilots with integration into Microsoft 365, Teams, and Dynamics 365. 

• Lead technical design of RAG (Retrieval-Augmented Generation) architectures using Azure AI Search, Azure Blob Storage, and vector embeddings. 

• Develop Copilot plugins, declarative agents, and custom connectors for Microsoft 365 Copilot extensibility using the Teams AI Library and Bot Framework SDK. 

• Implement AI-powered automation pipelines integrating Azure AI services (Document Intelligence, Language, Speech, Vision) with Power Platform and Dynamics 365. 

• Perform prompt engineering, model fine-tuning guidance, and optimization of LLM responses for enterprise accuracy and compliance. 

• Conduct code reviews, ensure responsible AI standards (fairness, safety, reliability), and enforce development best practices. 

• Support deployment using Azure DevOps, Azure Container Apps, Azure API Management, and CI/CD pipelines. 

• Monitor AI solution performance, manage token costs, and resolve production issues related to AI model behavior. 

• Prepare technical design documents, AI solution blueprints, and governance documentation. 

• PCF and Custom UI Development - Hands-on expertise in Power Apps Component Framework development, including PCF field, dataset and virtual controls using TypeScript, JavaScript, React and Fluent UI. Experience should include custom grids, TreeView and hierarchical controls, large-volume data processing, pagination, sorting and filtering, Dataverse Web API integration, model-driven form, view and subgrid customisation, custom pages, embedded canvas applications, command bar and ribbon customisation, and HTML, JavaScript, CSS and web resources. The resource must also be proficient in building custom dialogs, Dynamics 365 side-pane applications, workspace components, responsive and accessible user experiences, keyboard navigation, PCF packaging, versioning, solution deployment, performance optimisation and troubleshooting. 

• Develop custom plug-ins, workflows, business process flows, and integrations using C#, JavaScript, and Power Platform tools. 

• Develop and maintain Canvas Apps that connect to Dataverse, Dynamics 365, and other data sources to support business processes. 

• Integrate Power Platform components (Power Automate, Power Apps, Power BI) for end-to-end business workflows. 

• Design and implement integration solutions between Dynamics CRM and external systems using Azure Integration Services. 

• Maintain code quality and adhere to best practices, including version control (e.g., Azure DevOps, Git). 

• Create technical documentation, including architecture diagrams, code documentation, and release notes. 

• Knowledge on Copilot Studio and AI Capabilities including Copilot agent creation and administration, topics, knowledge sources, generative answers, actions, escalation and live-agent handoff 

• Enterprise integration using Dataverse APIs, custom connectors, Power Automate, Azure Functions, Logic Apps, REST/SOAP APIs, Microsoft Teams and Microsoft 365, Power Shell Scripts. 

• Design and develop AI solutions using Microsoft Copilot Studio, Microsoft 365 Copilot extensibility, Azure OpenAI Service, and Azure AI Foundry. 

• Build and deploy conversational AI agents, chatbots, and enterprise Copilots with integration into Microsoft 365, Teams, and Dynamics 365. 

• Lead technical design of RAG (Retrieval-Augmented Generation) architecture using Azure AI Search, Azure Blob Storage, and vector embeddings. 

• Develop Copilot plugins, declarative agents, and custom connectors for Microsoft 365 Copilot extensibility using the Teams AI Library and Bot Framework SDK. 

• Implement AI-powered automation pipelines integrating Azure AI services (Document Intelligence, Language, Speech, Vision) with Power Platform and Dynamics 365.

Mandatory Skill Sets:Bachelor’s degree in computer science, Information Systems, or related field. 

• 4+ years of hands-on experience with Microsoft Dynamics 365 CE/CRM development. 

• Proficiency in .NET/C#, JavaScript, Web APIs (REST/OData), and JSON/XML. 

• Experience with Power Platform components: Power Apps (model-driven and canvas apps), Power Automate. 

• Strong understanding of the Dynamics 365 data model, security model, and customization options. 

• Experience with REST APIs, OData, and integration frameworks. 

• Familiarity with DevOps and ALM best practices in Dynamics 365 development. 

• Experience with Power Platform components (Power Automate, Power Apps). 

• Strong experience with Azure OpenAI Service and Azure AI Foundry — model deployment, API integration, and playground configuration. 

• Hands-on knowledge of Microsoft Copilot Studio for building custom copilots, topics, entities, and multi-channel deployment. 

• Experience with Microsoft 365 Copilot extensibility — declarative agents, Graph connectors, and Copilot plugins (REST API / OpenAPI spec). 

• Proficiency in Python and/or C# for backend AI service development and Azure Function-based integrations. 

• Knowledge of RAG patterns using Azure AI Search (vector/hybrid search), LangChain or Semantic Kernel, and embeddings models. 

• Experience with Azure AI services — Document Intelligence (Form Recognizer), Language Service, Speech Service, and Content Safety. 

• Familiarity with Azure services — Azure Functions, Logic Apps, Service Bus, API Management, Container Apps, and Key Vault. 

• Understanding of Power Platform AI capabilities — AI Builder, Copilot in Power Automate, and intelligent document processing. 

• Knowledge of responsible AI principles: content filtering, grounding, fairness, transparency, and regulatory compliance. 

• Good troubleshooting, communication, and documentation skills. 

Preferred Skill Sets:"Microsoft certifications such as AB-620,AI-102, AI-103, PL-400, AZ-204 (Azure Developer Associate) 

• Experience with Dynamics 365 Field Service,Sales, Marketing, or Customer Insights modules. 

• Understanding of Agile/Scrum development methodologies. 

• Knowledge of CI/CD pipelines in Azure DevOps. 

Years of Experience required:4 to 8 yrs

Education Qualification:BE/BTech/MTech/MBA/MCA/BSC

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required: Bachelor of Engineering, Master of Business Administration

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

SAP CRM Technical

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, AI Fluency, AI-Human Collaboration, Analytical Thinking, Business Process Analysis, Communication, Creativity, CRM Analytics, CRM Implementations, CRM Project Management, Customer Journey Analysis, Data Management, Digital Tooling, Embracing Change, Emotional Regulation, Empathy, Inclusion, Intellectual Curiosity, Learning Agility, Microsoft Dynamics 365, Microsoft Dynamics CRM, Microsoft Dynamics Customer Relationship Management (CRM) Architecture, Microsoft Dynamics Customer Relationship Management (CRM) Configuration {+ 8 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

June 10, 2026

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