Global Digital Marketing Specialist Marketing Intelligence And Insights Manager

This is an individual contributoir role

Are you passionate about turning customer, market and behavioral insights into actionable intelligence that shapes global marketing strategy? Then join our mission to pioneer smarter water solutions that reduce energy use and improve lives.

As our new Global Digital Project Manager, Marketing Intelligence, you'll be building and driving the marketing intelligence capability across CBS Marketing — combining customer research, digital analytics, market signals and competitive intelligence into clear recommendations that fuel personalization, customer-centric growth and marketing effectiveness. You'll be part of a diverse, supportive and inclusive culture, that celebrates our differences and puts people first by fostering growth, well-being, and a sense of belonging.

What You Will Be Doing

As a key part of the Marketing Growth, CBS Marketing team, you'll create impact by establishing the insight foundation that enables data-driven marketing decisions, personalized customer experiences and measurable growth across a global B2B organization.

Your main responsibilities include:

• Own the CBS Marketing intelligence agenda, priorities and recurring insight cycle — synthesizing findings from customer research, digital analytics and market signals into concise insight briefs that drive planning and optimization
• Plan and execute customer insight and perception studies, including qualitative and quantitative research, structured listening studies and behavioral analytics across digital touchpoints
• Build the insight and requirements foundation for personalization by connecting behavioral evidence with customer-journey and audience perspectives using TheyDo, Adobe Experience Platform and other Group-selected platforms
• Collaborate with web, media, content, marketing automation, lead excellence and journey teams to translate insights into testable experience improvements
• Monitor customer, market, competitor and brand signals using Sprinklr and approved listening platforms, coordinating with CBS Strategy and the competitor insights department to inform marketing decisions
• Build effective cross-functional collaboration with Regional Marketing, Sales, Product Management, Global functions and external research partners
  
  

What Makes You a Great Fit

Above all, you're a customer-centric, analytically sharp marketing intelligence professional with a talent for data storytelling, research design and cross-functional collaboration in complex global environments. We'd also imagine that you are/have:

• Bachelor's or master's degree with minimum 8-15 years of experience in marketing, business, market research, behavioral science, analytics or a related field
• Proven experience in customer insights, market research, marketing intelligence, digital/social listening or behavioral analytics
• Strong research design, insight synthesis and data storytelling skills — able to translate complex evidence into clear, actionable recommendations
• Excellent stakeholder management and collaboration skills, with strong written and spoken English
  
  

It's a plus if you also:

• Having experience in Adobe Experience Platform, Sprinklr etc.
• Experience working in a global B2B matrix organization
• Hands-on experience with customer journey, research or experience platforms such as TheyDo, Dovetail, Adobe Experience Platform or Sprinklr
  
  

Why you'll love working here

• Day to day, you can look forward to:
• A working environment built around your needs, with flexible hours, home working opportunities and parental support.
• Annual bonuses, health insurance and a strong focus on well-being activities.
• Three days' additional paid leave for volunteering.
• On-demand training and structured development programmes to support your growth.
  
  

Valuing our differences helps us see possibilities where others can't. We therefore welcome and encourage applications from all abilities, experiences, and backgrounds. As part of our commitment to a safe and compliant hiring process, final candidates may be required to undergo a background check, subject to applicable local laws and regulations.

Join Grundfos, apply today!

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