Digital Web Specialist

Job Description

As CohnReznick grows, so do our career opportunities. As one of the world’s top professional services firms, and in support of our global workforce strategy, we’re growing our operations in India! We create rewarding careers in advisory, assurance, and tax with team members who value innovation and collaboration in everything they do!

CohnReznick helps organizations optimize performance, manage risk, and maximize value through CohnReznick LLP (assurance services) and CohnReznick Advisory LLC (advisory and tax services). Together, the firm provides leaders with deep industry knowledge and relationships, solutions to address clients’ unique business goals and risks, and insight on how emerging market forces can drive opportunity. With offices worldwide, the firm serves organizations around the world as an independent member of Nexia.

We currently have an exciting career opportunity for a Digital Web Specialist to join the Digital Marketing team in our PMT practice

CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices. This position is considered remote which means it does not require job duties be performed within proximity of a CohnReznick office location. However, as a remote employee, you may be required to be present at a CohnReznick office with scheduled notice for client work, team meetings, or trainings.

YOUR TEAM.

This position offers the opportunity to collaborate with innovative marketers to execute on brand awareness and lead generation campaigns across industry verticals and buyer roles. You will work cross-functionally with our U.S. based marketing team and business units, and external developers to execute campaigns and the digital roadmap.

WHY COHNREZNICK?

At CohnReznick, we’re united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities. Whether it’s working alongside your peers to solve a client challenge, or volunteering together at the local food bank, there are so many ways to find your “why” at the firm.

We believe it’s important to balance work with everyday life – and make time for enjoyment and fun. We invest in a robust Total Rewards package that includes everything from generous PTO, a flexible work environment, expanded parental leave, extensive learning & development, and even paid time off for employees to volunteer.

YOUR ROLE.

This full time, direct hire position offers the opportunity to collaborate with innovative marketers to execute on brand awareness and lead generation campaigns across industry verticals and buyer roles. In this role, you will be responsible for executing a comprehensive website strategy, optimizing for both on-page and off-page SEO/AEO/GEO, and managing day-to-day website operations and enhancements. This is an exciting opportunity to play a key role in shaping CohnReznick’s online presence and driving our digital marketing initiatives. You will work cross-functionally with our U.S. based marketing team and business units, and external developers to execute campaigns and the digital roadmap. The ideal candidate for this role is passionate about website management, detail oriented, and thrives when given the opportunity to be hands-on and test new ideas.

This role will work directly with the digital marketing team and manager based in Chennai. You will collaborate with key internal stakeholders to maintain and execute projects to enhance our digital presence through showcasing our corporate, thought leadership, and recruiting content.

You will report to the Digital Manager and collaborate with other members of the marketing team to manage content development, update the site and organize ongoing enhancements to the user experience. Current efforts include performing daily content updates to CohnReznick’s site, updating landing pages on the site, creating new pages, analyzing metrics, staying current with industry best practices, and being comfortable juggling multiple projects simultaneously.

Responsibilities Include But Not Limited To

• Build and update web pages within our CMS for cohnreznick.com
• Support SEO/AEO/GEO Optimization: Execute on-page and off-page strategies to improve organic search rankings and increase website traffic.
• Design and build conversion rate optimized web pages to maximize lead generation and customer acquisition.
• Support accessibility best practices implementing meta tags and content updates on the site
• Analytics and Insights: Track, generate, and review web for marketing campaigns using Google Analytics, Tag manager and Search Console
• Collaborate with U.S. based content and creative team to execute and optimize campaigns.
• Assist with video production and publishing on the site
• Project manage and communicate status updates with internal team and agency vendors using tools like WorkFront, JIRA, and Slack.
  
  

Required Qualifications

• Bachelor's degree
• Proven experience (4 + years) working on a corporate website and SEO
• Knowledge of HTML & CSS, UI/UX, Google Analytics, Google Tag Manager and Moz
• Ability to troubleshoot and solve technical issues quickly
• Experience with Optimizely or similar CXP platform to manage website content and SEO.
• Excellent written, oral, and interpersonal communication skills
• Ability to work collaboratively in a fast-paced environment and manage multiple projects
• Highly analytical and problem-solving skills with attention to detail
• Strong organizational skills and superior attention to detail
• Tech savvy with interest in learning new programs and proficiency in Microsoft Office programs, Excel, Outlook and PowerPoint
  
  

In addition, please take a moment to review our Universal Job Standards.

Studies have shown that we are less likely to apply to jobs unless we meet every single qualification. At CohnReznick, we are dedicated to building a diverse, equitable, and inclusive workplace, so if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or one of our other roles.

"CohnReznick" is the brand name under which CohnReznick LLP and CohnReznick Advisory LLC and their respective subsidiaries provide professional services. CohnReznick LLP and CohnReznick Advisory LLC (and their respective subsidiaries) practice in an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. CohnReznick LLP is a licensed CPA firm that provides attest services to its clients. CohnReznick Advisory LLC provides tax and business consulting services to its clients. CohnReznick Advisory LLC and its subsidiaries are not licensed CPA firms.

CohnReznick is an equal opportunity employer, committed to a diverse and inclusive team to drive business results and create a better future every day for our team members, clients, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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