CRO Specialist

About IDP

IDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.

Our team is comprised of over 7,000 people of various nationalities, ages and cultural backgrounds. Proudly customer-first, our expert people are powered by global technology. Together, we offer unmatched services, helping local dreams become realities, all over the world.

Learn more at www.careers.idp.com

Role purpose

At IDP Education, we’re looking for a data-driven CRO Specialist to help optimise the digital customer journeys for our global brands—IELTS and IDP Education Student Placement.

You’ll play a key role in improving booking rates, lead generation, and overall user experience across our websites and apps. With over 100 million users and 2 million app downloads annually, this is a unique opportunity to test ideas at scale and make a global impact.

Key accountabilities

Conversion Rate Optimisation Strategy

• Develop and execute data-driven strategies to improve conversion rates.
• Use tools like Microsoft Clarity and Convert to identify opportunities and run A/B tests.
• Collaborate with Product, Marketing, Tech, and Analytics teams to implement and test changes.
• Share insights and recommendations with stakeholders.
  
  

• Help establish internal processes and best practices for CRO.
• Support the rollout of CRO improvements across global websites and apps.
• Build and deploy both simple and advanced CRO experiments
  
  

• Work with regional and country teams to understand market nuances and test new ideas.
• Share learnings and best practices across teams.
  
  

• Understand user needs and behaviours to inform CRO strategies.
• Use customer labs and feedback forums to validate ideas.
  
  

• Ensure proper tracking and data availability for CRO initiatives.
• Monitor and report on test performance and conversion metrics.
• Maintain documentation of tests and outcomes.
  
  

• Minimum 2 years of experience in conversion rate optimization, with direct experience altering code.
• Proficiency with Microsoft Clarity and Convert A/B Testing tool or similar testing tools.
• Familiarity with Google Analytics and other digital marketing tools.
• Experience working in cross-functional teams and delivering data-backed recommendations.
  
  

• Strong analytical and problem-solving skills.
• Ability to write and debug html, CSS and JavaScript code
• A customer-first mindset.
• Excellent communication and stakeholder management.
• Ability to manage multiple projects and priorities.
  
  

• Digital Experience Team
• Content Team
• Developer Team
• Global Marketing and Product Teams
  
  

• Students, test takers, and institutions
• Vendors and agencies
• Social media influencers and content contributors