The Cinema Advertisement Operations Manager is responsible for the end-to-end execution, monitoring, and delivery of cinema advertising campaigns across a network of theatres. The role ensures seamless campaign scheduling, content deployment, playback monitoring, compliance with client requirements, billing support, and operational excellence. The position serves as a critical link between Sales, Clients, Theatre Partners, Technology, and Finance teams to ensure successful campaign delivery and revenue realization.
Key Responsibilities
Campaign Operations & Execution
Manage the end-to-end lifecycle of cinema advertising campaigns
Coordinate campaign scheduling, deployment, monitoring, and closure activities
Ensure advertisements are delivered as per approved schedules and contracts
Monitor campaign start and end dates to ensure uninterrupted execution
Coordinate with theatre partners for campaign implementation and troubleshooting
Advertisement Content Management
Validate advertisement content received from clients and agencies
Ensure content complies with technical specifications and regulatory requirements
Coordinate content ingestion, transcoding, distribution, and deployment
Maintain advertisement content repositories and version controls
Playback Monitoring & Compliance
Track campaign playback through monitoring systems and playback logs
Investigate and resolve missed, delayed, or incomplete advertisement deliveries
Ensure contractual spot commitments are met across theatre networks
Generate proof-of-performance reports for clients and internal stakeholders
Billing & Revenue Assurance
Validate playback reports and campaign logs for invoicing purposes
Ensure accurate calculation of delivered spots and campaign performance metrics
Support revenue reconciliation and audit requirements
Minimize revenue leakage through operational controls and validations
MIS & Reporting
Prepare daily, weekly, and monthly campaign execution reports
Develop operational dashboards and performance scorecards
Monitor campaign KPIs and identify areas for improvement
Provide management with insights on inventory utilization and operational efficiency
Client & Sales Support
Partner with Sales teams during campaign planning and execution
Support clients with execution updates, campaign reports, and issue resolution
Participate in pre-campaign feasibility assessments
Ensure service-level agreements (SLAs) are consistently achieved
Process Improvement & Automation
Identify opportunities for operational efficiencies and automation
Develop SOPs and operational best practices
Collaborate with technology teams for system enhancements
Lead initiatives to improve campaign visibility, reporting accuracy, and operational productivity
Qualifications
Bachelor's Degree in Business Administration, Media Management, Information Systems, Marketing, or a related field
MBA or Postgraduate qualification preferred
Experience
5 to 10 years of experience in Advertisement Operations, Media Operations, Cinema Advertising, Broadcast Operations, or Digital Media Operations
Experience managing multi-location campaign execution and reporting
Experience working with theatre networks, media agencies, and advertisers is preferred
Technical Skills
Advanced Microsoft Excel
Power BI
SQL and Data Analysis
Campaign Scheduling Systems
ERP and CRM Platforms
MIS Reporting and Dashboard Development
Process Automation Tools
Behavioral Competencies
Strong Operational Management Skills
Attention to Detail
Analytical Thinking
Problem Solving
Stakeholder Management
Customer Focus
Communication & Coordination
Time Management
Decision Making
Team Leadership
Role Objective
To ensure flawless execution of cinema advertising campaigns across the theatre network through efficient content deployment, playback monitoring, client servicing, revenue assurance, reporting, and continuous process improvement, thereby maximizing client satisfaction and advertising revenue.
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