Campaign Marketing - Manager

About Cognizant Corporate

Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business.

About The Role

As a Campaign Manager supporting the North American Field Marketing Team, you will play a key role in planning and executing client-facing marketing programs that drive demand generation and brand engagement. From concept to execution, you will manage integrated campaigns across digital, content, account-based, and partner marketing channels — collaborating across sales, partners, and cross-functional teams to deliver measurable business outcomes.

In This Role, You Will

• Define and execute marketing campaigns that build brand presence, engage clients, and generate qualified leads.
• Develop compelling landing pages with valuable content to effectively engage clients and prospects.
• Co-create sales enablement assets, case studies, and marketing collateral aligned with business objectives.
• Collaborate with internal teams including thought leadership, advisory, PR, social media, and sales leadership to reach target audiences and key decision makers.
• Plan, manage, and optimize the marketing budget for maximum ROI.
• Partner with multiple internal and external stakeholders to ensure timely delivery of assets in line with Cognizant branding guidelines.
• Continuously measure and optimize marketing program performance using MarTech tools and Salesforce data.
  
  

What You Need To Have To Be Considered

• 8+ years of experience in B2B and/or professional services marketing with a proven ability to articulate key messages and value propositions.
• Strong expertise in integrated, account-based, and demand generation marketing using platforms such as Pardot, Adobe Experience, and 6Sense.
• Experience tracking marketing-influenced revenue through sales automation tools like Salesforce.
• Hands-on experience with AI and generative AI marketing tools.
• Excellent project management skills with the ability to lead cross-functional, cross-regional teams within budget and on time.
• Strong written and verbal communication skills, including executive-level communications.
  
  

These Will Help You Succeed

• Ability to self-start and manage multiple priorities in a highly matrixed, fast-paced environment.
• Strategic thinking with the ability to align tactical execution to broader business vision.
• Openness to experimentation and innovation in campaign development and partner engagement.
• Pipeline Influence: Growth and conversion of marketing-influenced pipeline.
• Brand Visibility: Increased awareness and share of voice in the North American market.
• Client Engagement: Improved engagement and response metrics across campaigns.
• Stakeholder Satisfaction: Positive feedback from sales, field marketing, and partner teams.
  
  

Work Model

We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this role's business requirements, this is a hybrid position requiring a minimum of 3 days a week in a Cognizant office. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.

We're excited to meet people who share our mission and can make an impact in a variety of ways. Don't hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.

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