Assistant Brand Manager

This role is for one of our clients
Seniority level: Associate level

Min Experience: 2 years

Location: Chennai

JobType: full-time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We’re looking for a Assistant Brand Manager to own and scale brand narrative across touch points. This role sits at the intersection of strategy, content, consumer insights, and execution. It is ideal for someone who can balance scientific credibility with strong storytelling and growth thinking.

Key Responsibilities

• Own and evolve brand strategy across digital, social, content, and campaigns
• Translate scientific product claims into clear, consumer-friendly brand messaging
• Plan and execute brand campaigns, launches, and always-on storytelling initiatives
• Work closely with product, marketing, performance, and creative teams to ensure consistent brand voice
• Lead content direction across social media, website, packaging, and marketing assets
• Track brand health metrics such as awareness, engagement, trust, and consideration
• Conduct consumer and market research to inform positioning, messaging, and GTM plans
• Ensure brand consistency across channels, creators, partnerships, and influencers
  
  
  
  

• 3-6 years of experience in brand marketing, preferably in beauty, wellness, skincare, or D2C
• Strong understanding of consumer behavior and brand-building fundamentals
• Ability to simplify complex or scientific information into compelling narratives
• Experience working cross-functionally in fast-paced, high-ownership environments
• Strong execution skills with a strategic mindset
• Excellent written and verbal communication
  
  
  
  

• Experience working with science-backed, dermatology-led, or ingredient-focused brands
• Exposure to influencer marketing, community-building, or content-led growth
• Familiarity with D2C business models and product launches
  
  
  
  

• Opportunity to build a long-term, trust-led brand from the inside
• High ownership role with direct impact on brand perception and growth
• Work closely with founders and product teams shaping the future of science-led care
• A focused, collaborative, and learning-driven work culture