Product Marketing Specialist

Zoho is one of the worlds most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business challenges.

With more than 130 million+ users and over 18,000 employees across the globe, hundreds of thousands of companies rely on Zoho, every day to run their businesses, including Zoho itself. With 29 years of being private, bootstrapped and profitable, we understand what it takes to run a sustainable, resilient business.

About the role:

The product marketing specialist role is at the intersection of Product, Sales, Marketing, and Customers. As part of a team, you will:

• Define positioning and messaging
• Work with multiple teams to arrive at the right marketing plans
• Play an integral role in executing go-to-market strategy
• Ideate, create and execute marketing campaigns (paid and organic) using the right channels.
• Enable sales teams with tools and content to sell better and faster
• Represent the voice of the customer internally

Key Responsibilities:

Market and competitive intelligence

• Understand and monitor the markets in which Zoho Finance products compete.
• Track industry trends, competitors, and customer needs.
• Translate insights into actionable positioning.

Product positioning and GTM

• Work with Product Management, Development, Support, Sales and Design on overall product positioning.
• Execute GTM strategies for product launches.
• Work alongside regional teams to implement GTM plans and increase product adoption.
• Localize GTM initiatives in collaboration with regional teams.

Sales Enablement

• Develop sales enablement assets including pitch decks, battlecards, demos, case studies, and FAQs.
• Ideate and execute innovative ways to help sales sell more effectively.
• Support sales teams with relevant messaging and tools to improve conversions and sales velocity.

Campaign management

• Ideate, create and execute marketing campaigns (paid and organic) using the right channels.
• Measure ROI and impact of each campaign, and optimize continuously.

Customer marketing

• Drive customer engagements through events, webinars and other campaigns.
• Create and distribute customer success stories and testimonials.
• Increase product usage through targeted activities.

Lead nurturing

• Implement effective lead nurturing processes.
• Experiment with approaches and monitor performance frequently.

Basic Qualifications:

• 2+ years of experience in B2B, SaaS, or enterprise software marketing.
• Proven experience in product marketing and GTM execution.
• Strong written and verbal communication skills in English.
• Demonstrated ability to manage multiple projects and stakeholders.

If you’re excited about building world-class product marketing for finance and ERP platforms, we’d love to hear from you. And if you love understanding users, shaping product strategy, and launching campaigns that move the needle, you’ll feel at home here.