Marketing Analyst

Reference No: 3186

Office Type

Elevate Your Career with Zalaris

Zalaris is a rapidly expanding global leader in Tech HR and payroll solutions.

We’re big enough for you to grow and be a part of an international environment but small enough for you to be visible and truly make a difference.

We foster open communication and short decision-making paths that encourage creative and innovative thinking.

Zalaris’ culture is rooted in values inspired by Nordic working ethos: everyone matters, aiming high and team spirit. We’re committed to building a diverse, inclusive, and authentic workplace where everyone brings their own uniqueness. Zalaris’ employees come from different backgrounds, cultures, and walks of life, and we are proud of it.

Role Summary

We develop and build Zalaris’ corporate brand to differentiate and build trust towards key stakeholders - customers, employees, investors, partners.Generate leads and demand for Zalaris’ key products and solutions. We craft and share content (digital-led) that builds internal pride and positively influences external stakeholders, all in an effort to build and promote the brand of Zalaris

Your Responsibilities

• Drive and manage paid campaigns across different digital channels and prepare a report on paid campaign
• Identify & develop opportunities to generate and nurture leads based on digital channels and resource
• Own HubSpot as one of the key tools to nurture leads and qualify them for sales, and hence ensure content is optimal for specific target audience segments
• Drive understanding of audience lifecycle stages and how we can drive engagement.
  
  

• Own the strategy and execution of global, multi-channel campaigns to support business objectives across regions.
• Work cross-functionally with regional sales, product, and customer success teams to ensure local relevance and global consistency.
  
  

• Design and launch high-impact marketing programs across digital, content, events, and partner marketing to generate pipeline.
• Execute ABM and persona-based campaigns across key industries and geographies.
  
  

• Partner with product marketing to support global launches, sales enablement, and competitive differentiation.
• Identify and promote customer success stories to build credibility in priority markets.
  
  

• Measure and report on marketing performance metrics, using insights to improve effectiveness and ROI across campaigns and regions.
• Maintain a data-driven approach to decision-making and growth marketing.
  
  

• 8+ years of global B2B marketing experience, ideally in payroll, HR tech, SaaS, or consulting.
• Experience with global marketing operations and stakeholder management across time zones and cultures.
• Expertise in demand generation, digital marketing, ABM, performance marketing and content strategy.
• Proficiency in CRM and marketing automation tools (e.g. HubSpot, Salesforce, Marketo).
• End-to-end campaign management from ideation to execution to nurturing leads,
• Experience with SEA and omni-channel marketing.
• Strong project management, communication, and analytical skills.
• Bachelor’s degree in Marketing, Communications, or related field; MBA is a plus.
  
  

• International working environment.
• Friendly and supporting colleagues.
• Modern and cozy office premises.
• Health Insurance
• Team building events.
• Coffee, team and other supplies in the office.
• Gaming equipment for relaxation.
• Opportunity to flex work hours/remote work possibilities according to the company policy